SOURCE: True Drinks Holdings, Inc.

True Drinks Holdings, Inc.

September 09, 2015 08:30 ET

AquaBall Promotion at Stop & Shop Locations in New England

IRVINE, CA--(Marketwired - September 09, 2015) - True Drinks, Inc. (OTC PINK: TRUU), a healthy beverage provider with licensing agreements with Disney and Marvel for use of their characters on its proprietary, patented bottles, today announces a promotion at Stop & Shop locations in the New England market.

The Stop & Shop Supermarket Company, known as Stop & Shop, is a chain of supermarkets located in the northeastern United States. From its beginnings in 1892 as a small grocery store, it has grown to become the largest supermarket operator in southern New England, with nearly 400 stores chain-wide. Stop & Shop is offering AquaBall™ Naturally Flavored Water at all locations at a promotional rate of 10 for $10 from now through December 5, 2015.

Alyssa Murphy, National Sales Manager of True Drinks, commented, "We truly value Stop & Shop as one of our great partners in the New England market. Our distributors that service the 400 locations continue to fill our display bins as well as build pallets displays. As we embark on Back to School season, AquaBall has become a household name and children look for our Disney and Marvel characters upon entering grocery stores."

Lance Leonard, President and CEO of True Drinks, added, "We are excited about the opportunity to offer our product at Stop & Shop. It is partnerships like these that allow us to distribute our product into the hands of health-conscious parents around the New England market, expanding the brands ability to hydrate kids without sugar. After our recent license extension with Disney, we plan to extend our promotional reach and bring awareness to the issue of childhood obesity and juvenile diabetes. Our retailer partners, like Stop & Shop, embrace these trends that will impact not only their sales, but bring healthier lifestyles to their consumers."

About True Drinks, Inc.
True Drinks is a healthy beverage provider with licensing agreements with Disney and Marvel for use of their characters on its proprietary, patented bottles. AquaBall™ is a naturally flavored, vitamin-enhanced, zero-calorie, dye-free, sugar-free alternative to juice and soda. AquaBall™ is currently available in four flavors: orange, grape, fruit punch and berry. Their target consumers: kids, young adults, and their guardians, are attracted to the product by the entertainment and media characters on the bottle and continue to consume the beverage because of its health benefits and great taste. For more information, please visit and Investor information can be found at Proudly made in the USA.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "if," "should" and "will" and similar expressions as they relate to True Drinks, Inc. are intended to identify such forward-looking statements. True Drinks, Inc. may from time to time update these publicly announced projections, but it is not obligated to do so. Any projections of future results of operations or the anticipated benefits of the merger and other aspects of the proposed merger should not be construed in any manner as a guarantee that such results or other events will in fact occur. These projections are subject to change and could differ materially from final reported results. For a discussion of such risks and uncertainties, see "Risk Factors" in True Drink's report on Form 10-K filed with the Securities and Exchange Commission and its other filings under the Securities Exchange Act of 1934, as amended. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the dates on which they are made.

Contact Information

  • Contact:
    Investor Relations
    True Drinks, Inc.
    18552 MacArthur Blvd., Ste. 325
    Irvine, CA 92612