SOURCE: True Drinks Holdings, Inc.

True Drinks Holdings, Inc.

April 21, 2015 08:30 ET

AquaBall Releases Limited Edition Club Pack Featuring Marvel Avengers at Sam's Club

IRVINE, CA--(Marketwired - April 21, 2015) - True Drinks, Inc. (OTCQB: TRUU), makers of the zero-sugar, vitamin-enhanced AquaBall™ Naturally Flavored Water, today announced that AquaBall featuring a new series of Marvel Avengers Assemble™ will be available at select Sam's Club locations.

AquaBall has created a new version of its club pack featuring 11 new Avengers designs. The assorted 16-pack box will be sold in 138 Sam's Club locations beginning May 1, 2015.

"We are excited to have AquaBall™ Naturally Flavored Water participate in the excitement surrounding Marvel Avengers," says Lance Leonard, CEO of True Drinks. He added, "Our club pack has exceeded our expectations on sell through, and we continue to find ways to create member value and build AquaBall's consumer base."

Kevin Sherman, CMO True Drinks, added, "Our ability to connect with club members, both take-home and resellers, has accelerated growth and opened up numerous new points of distribution. In addition, our updated bottle designs allow us to feature content that builds member loyalty and drives consumer collectability."

About True Drinks, Inc.
True Drinks is a healthy beverage provider with licensing agreements with Disney and Marvel for use of their characters on its proprietary, patented bottles. AquaBall™ is a naturally flavored, vitamin-enhanced, zero- calorie, dye-free, sugar-free alternative to juice and soda. AquaBall™ is currently available in four flavors: orange, grape, fruit punch and berry. Their target consumers: kids, young adults, and their guardians, are attracted to the product by the entertainment and media characters on the bottle and continue to consume the beverage because of its healthy benefits and great taste. For more information, please visit www.aquaballdrink.com and www.truedrinks.com. Investor information can be found at www.truedrinks.com/investor-relations/. Proudly made in the USA.

FORWARD-LOOKING STATEMENTS
Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "if," "should" and "will" and similar expressions as they relate to True Drinks, Inc. are intended to identify such forward-looking statements. True Drinks, Inc. may from time to time update these publicly announced projections, but it is not obligated to do so. Any projections of future results of operations or the anticipated benefits of the merger and other aspects of the proposed merger should not be construed in any manner as a guarantee that such results or other events will in fact occur. These projections are subject to change and could differ materially from final reported results. For a discussion of such risks and uncertainties, see "Risk Factors" in True Drink's report on Form 10-K filed with the Securities and Exchange Commission and its other filings under the Securities Exchange Act of 1934, as amended. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the dates on which they are made.

Contact Information

  • Contact:
    Investor Relations
    True Drinks, Inc.
    18552 MacArthur Blvd., Ste. 325
    Irvine, CA 92612
    ir@truedrinks.com
    949-203-3500