SOURCE: True Drinks Holdings, Inc.

True Drinks Holdings, Inc.

June 25, 2013 09:39 ET

AquaBall Rising

AquaBall Naturally Flavored Water by True Drinks, Inc. Is Riding Media Momentum With Key Industry Award and Coverage

LOS ANGELES, CA--(Marketwired - June 25, 2013) - There is much being said about the future of a small ball: AquaBall Naturally Flavored Water. Beverage World is announcing AquaBall as winner of a prestigious Gold Medal for its BevStar Awards for 2013. The coveted industry award recognizes new products that: taste good, have innovative packaging, and a good overall market position. The announcement will be featured in the July issue of Beverage World.

Produced by True Drinks, AquaBall contains No Artificial colors or flavors, is Enhanced with Vitamins B6, B12, B3 and C and sweetened with Stevia, an all-natural sweetener which means it contains Zero Calories.

"We are thrilled by the award and recognition," says Lance Leonard, CEO of True Drinks. "Enhanced water products are being recognized as a leading edge in the beverage industry. People are looking for drinks that fit healthier lifestyles. To win a Gold Medal for our taste, packaging and market position, is a triple tribute to a team that shares the vision of a product with a purpose."

AquaBall is moving to market approaching 25,000 retail outlets by July. It is also moving quickly in both trade and consumer media. In trade publications Convenience Store News mentions AquaBall in a New Products Showcase. The healthy drink is wrapped in popular princess characters and superheroes making it visually appealing to the children who need it most.

"What our children need is a healthy alternative," says Leonard. "Obesity is a massive problem in the United States, and it begins with our children and young adults. A large part of that problem begins with what they drink, sodas and juices loaded with sugar and high fructose corn syrup. Changing that habit, could change a lot of lives."

To that purpose True Drinks has launched an initiative in three cities: Los Angeles, Charlotte and San Antonio that ties the company and community groups together in an effort to supply AquaBall to children's activity centers.

"This is about engaging in a dialogue, in the process of healthy hydration as a part of the national fight against childhood obesity," says Kevin Sherman, Chief Marketing Officer. "We want parents to know that there are choices, healthy choices, for their children."

The AquaBall 'water drops' across the country begin the first week of summer. National and local media campaigns will encourage parents and communities to engage in the discussion of healthy hydration as children head outdoors for the hot summer months.

About True Drinks (OTCQB: TRUU)
True Drinks, Inc. is a beverage company with licensing agreements with major entertainment and media companies for use of their characters on its proprietary, patented bottles. AquaBall™ Naturally Flavored Water, the Company's vitamin-enhanced water that was created as a 0 calorie, sugar-free alternative to juice and soda for kids, is currently being sold into mass-market retailers throughout the United States. For more information, please visit and TRUU)

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