SOURCE: True Drinks Holdings, Inc.

True Drinks Holdings, Inc.

April 03, 2014 08:45 ET

AquaBall Rolls Into ShopRite

The Nation's Healthiest Kid's Beverage Adds 250 Retail Locations

IRVINE, CA--(Marketwired - April 03, 2014) - True Drinks, Inc. (OTCQB: TRUU), a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on its proprietary, patented bottles, today announced that the company has secured distribution for AquaBall™ Naturally Flavored Water with ShopRite.

ShopRite is the largest retailer owned cooperative in the United States with operations totaling 250 grocery stores, fifty of which operate under the PriceRite banner. Founded in 1946, the New Jersey-based company operates stores in Connecticut, Delaware, Maryland, New Jersey, New York and Pennsylvania.

"Shop Rite is a true grocery icon and is a perfect fit for AquaBall being that they are focused on healthy living and providing their loyal customer base with better for you alternatives," noted Kevin Sherman, Chief Marketing Officer for True Drinks. "I am proud to be able to count ShopRite as one of our partners."

Jason Dorfman, National Director of Sales for True Drinks added, "Expanding the metro New York marketplace is a key geographical area of focus for True Drinks in 2014. ShopRite advances our efforts as it relates to general presence, product trial and organic brand growth within this region."

About True Drinks, Inc.

True Drinks, Inc. is a beverage company with licensing agreements with major entertainment and media companies for use of their characters on its proprietary, patented bottles. AquaBall™ Naturally Flavored Water, the Company's vitamin-enhanced water that was created as a 0 calorie, sugar-free alternative to juice and soda for kids, is currently being sold into mass-market retailers throughout the United States. For more information, please visit www.theaquaball.com and www.truedrinks.com

FORWARD-LOOKING STATEMENTS

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "if," "should" and "will" and similar expressions as they relate to True Drinks, Inc. are intended to identify such forward-looking statements. True Drinks, Inc. may from time to time update these publicly announced projections, but it is not obligated to do so. Any projections of future results of operations or the anticipated benefits of the merger and other aspects of the proposed merger should not be construed in any manner as a guarantee that such results or other events will in fact occur. These projections are subject to change and could differ materially from final reported results. For a discussion of such risks and uncertainties, see "Risk Factors" in True Drink's report on Form 10-K filed with the Securities and Exchange Commission and its other filings under the Securities Exchange Act of 1934, as amended. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the dates on which they are made.

Contact Information

  • Contact:
    Investor Relations
    True Drinks, Inc.
    18552 MacArthur Blvd., Ste. 325
    Irvine, CA 92612
    ir@truedrinks.com
    949-203-3500