SOURCE: True Drinks Holdings, Inc.

True Drinks Holdings, Inc.

April 25, 2013 08:00 ET

AquaBall™ Signs International Distribution Agreement

Dagro International Is Implementing an Aggressive Marketing Campaign to Distribute AquaBall™ in Over 1,000 Retail Outlets in Colombia and the Dominican Republic

IRVINE, CA--(Marketwired - April 25, 2013) - True Drinks, Inc. (OTCQB: TRUU), a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on its proprietary, patented bottles, today announced an international distribution agreement that will make AquaBall™ Naturally Flavored Water available in Central America and South America.

True Drinks has partnered with Dagro International, Inc. to sell AquaBall™ Naturally Flavored Water in South America and the Caribbean. Dagro International, headquartered in Miami, has been a global beverage distributor for over 22 years servicing markets including Europe, Asia, Latin America, South America and the Caribbean. Dagro International is initially focused on distributing AquaBall™ Naturally Flavored Water to over 1,000 retail outlets in Colombia and the Dominican Republic. Together, True Drinks and Dagro have created an aggressive marketing campaign including online marketing, in-store events, radio advertising and event marketing at baseball and soccer games.

Lance Leonard, CEO of True Drinks, commented, "Our dream of sharing AquaBall Naturally Flavored Water with consumers outside of the Unites States has been realized with our first export agreement into South America and the Caribbean. Our partnership with Dagro International will allow us to share our all natural, zero calorie, vitamin enhanced flavored water to families across the region. These markets, like many others around the world, are looking for beverages that contain healthy, natural ingredients and that address the growing health concerns similar to what we see in the U.S. This is the first of many partnership opportunities I envision True Drinks collaborating on outside the United States. I am excited to see AquaBall Naturally Flavored Water expand to new parts of the world and bring fun and great tasting beverages to consumers everywhere."

About True Drinks, Inc.
True Drinks provides a healthy alternative for kids to drink. Their AquaBall™ is a naturally flavored, vitamin-enhanced, zero- calorie, dye-free, sugar-free alternative to juice and soda. AquaBall™ is currently available in three flavors, orange, grape and fruit punch, with berry flavor, and a seasonal strawberry lemonade flavor soon to be released. Their target consumer: kids, young adults, and their guardians, are attracted to the product by the entertainment and media characters on the bottle and continue to consume the beverage because of its healthy benefits and great taste. For more information, please visit www.theaquaball.com and www.truedrinks.com. Proudly made in the USA.

FORWARD-LOOKING STATEMENTS
Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "if," "should" and "will" and similar expressions as they relate to True Drinks, Inc. are intended to identify such forward-looking statements. True Drinks, Inc. may from time to time update these publicly announced projections, but it is not obligated to do so. Any projections of future results of operations or the anticipated benefits of the merger and other aspects of the proposed merger should not be construed in any manner as a guarantee that such results or other events will in fact occur. These projections are subject to change and could differ materially from final reported results. For a discussion of such risks and uncertainties, see "Risk Factors" in True Drink's report on Form 10-K filed with the Securities and Exchange Commission and its other filings under the Securities Exchange Act of 1934, as amended. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the dates on which they are made.

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