SOURCE: AquaCell Technologies, Inc.

March 17, 2008 08:00 ET

AquaCell Announces Consulting Relationship With Sheinberg's "The Machine, LLC"

Entertainment Industry Firm to Assist Promotion of AquaCell's GreenCore Solar-Powered Air Conditioning and Heating Systems

RANCHO CUCAMONGA, CA--(Marketwire - March 17, 2008) - AquaCell Technologies, Inc. (PINKSHEETS: AQUA), holder of the world's only patent for a solar powered air conditioner, announced today that it has entered into an agreement with The Machine, LLC, an integrated entertainment marketing and consulting firm, to provide consulting services to the Company.

Under the terms of the consulting arrangement The Machine will mobilize its varied contacts within the motion picture and related entertainment fields to assist AquaCell in the introduction of the Company's solar powered air conditioner into an important new market. The Machine will support AquaCell in reaching out to the biggest names in entertainment and help the Company develop strategies to convert existing technologies now in use by the multi-billion dollar entertainment industry.

The Machine plans to use its high-level relationships to highlight AquaCell's GreenCore solar-powered air conditioners as part of The Machine's ongoing effort to promote alternative energy awareness and further persuade Hollywood to adopt cost-effective green products like those offered by AquaCell Technologies.

"The entertainment industry is leading the way in educating the public regarding the benefits of clean energy options," explained Jon Sheinberg, principal in The Machine. "Our company is uniquely positioned to represent 'green' technologies, such as those offered by AquaCell Technologies, that can be applied by motion picture, production, and other entertainment companies to not only reduce costs, but make a positive impact on the environment. I believe in this product and its potential applications and feel strongly that it will attract the support of an industry I have contributed to as an executive, producer, and consultant for more than 25 years."

A recent study released by the University of California, Los Angeles, concluded that the use of diesel fuels in generators and vehicles, contribute to making the entertainment industry second only to the oil industry in the release of such pollutants in the Southern California region. "Identifying solutions that the entertainment industry can use to overcome this problem is key," Sheinberg noted. "We're seeing Hollywood's embrace of green fuels and power sources change from a celebrity-driven movement to one that has started to transform studio backlots and production companies. Based upon my knowledge of their products I believe that AquaCell Technologies and its GreenCore solar powered air conditioner can contribute to this transforming revolution."

AquaCell is confident that the engagement of The Machine and its high-profile management group, along with its total commitment to greening the environment, will help unlock visibility in a market that is difficult to reach without having a top spokesman from within the industry to put forward its product. The Company believes that this not only opens a new market, but also will put the Company before one of the most significant industries in changing the planet for our next generation.

About The Machine, LLC

The Machine, LLC, was formed in 2003 by Jon Sheinberg, an entertainment industry executive and film producer who has enjoyed a long history within the motion picture industry. Known as the "Green King of Hollywood" Sheinberg, who sits on the Board of Directors of the Environmental Media Association, was head of production at Orion Pictures and responsible for award-winning films like "Platoon," "Hoosiers" and "Silence of the Lambs." He has also worked for Warner Bros., Columbia Pictures, 20th Century Fox, William Morris, and The Bubble Factory, which was formed with his father Sid Sheinberg where they shared a close relationship with Universal Studios. Sid Sheinberg, a leading entertainment executive, served as President of Universal Studios for 22 years of his 38-year tenure at Universal.

About AquaCell Technologies

AquaCell Technologies, Inc. is based in Rancho Cucamonga CA. The Company is focused on developing and marketing environmentally friendly "green" solutions geared towards corporate eco-friendly and sustainability strategies that are also economically accommodating. AquaCell holds the world's only patent for stand-alone solar powered air conditioners. The Company also manufactures earth-friendly water coolers designed to eliminate the energy required to produce and deliver traditional bottled water, as well as the waste generated in landfills. For more information please visit:

Safe Harbor. Statement Under the Private Securities Litigation Reform Act of 1995. Certain statements in this press release constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performances or achievements expressed or implied by such forward-looking statements. Forward-looking statements include, but are not limited to, statements about: our ability to continue relationships with customers; our ability to offer our products at competitive prices; and our ability to use the most current technology for our products.

Contact Information

  • Contact:
    Karen Laustsen
    (909) 987-0456

    For additional information please contact:
    The Machine, LLC