SOURCE: Arbor

Arbor

September 13, 2016 07:30 ET

Arbor Launches World's First Marketplace for People-Based Data; Secures $6.5MM Series A Led by Canaan Partners

Hires Industry Veteran Paul Turner to Lead Global Sales

NEW YORK, NY--(Marketwired - Sep 13, 2016) - Arbor, the world's first marketplace for people-based data, today announced the closing of a $6.5MM Series A led by Canaan Partners and with participation from First Round Capital, as well as the appointment of Paul Turner to lead Arbor's global sales efforts as the company continues its rapid expansion.

Advertising, marketing, finance, fraud detection and business intelligence are a few of the many industries where data drives a company's competitive advantage. Unfortunately as people-based data assets are becoming more valuable they are also becoming increasingly inaccessible. These assets are either locked behind walled gardens of internet and telecommunications giants or fragmented across silos of environments (offline, online) and devices (mobile, desktop, television).

Arbor solves this accessibility problem by providing a transparent marketplace where data supply connects directly with demand. Arbor's technology gives data owners the tools and permission to maximize the value of their asset while allowing data buyers to access unique supply at scale and in a range of applications. Supply partners include premium app developers, web publishers, and retailers. The demand-side is composed of marketers, advertising technologies, and leading companies in big data, market research and financial services.

"Arbor has quietly led the market in providing a transparent marketplace for publishers to securely monetize their first party data and for buyers to create value by accessing scaled cross-device, location-based, and audience data sets," said Warren Lee, general partner, Canaan Partners. "Early investors saw an opportunity for Arbor to address the need for data democratization and had confidence in the founders' prior success leading product, engineering and business development at Invite Media."

This is Arbor's second round of funding to-date. The first round closed $2.55MM and was led by First Round Capital in April 2015 and was filled out by industry leaders such as Jim Payne (CEO, MoPub), and Flatiron Health co-founders Nat Turner and Zach Weinberg.

Turner will lead Arbor's global sales initiatives from their San Francisco office with a focus on delivering solutions for intelligent data buyers looking to access identity, cross-device, behavioural and location based information.

"We know Paul well from our time together at Invite Media and believe he will play a key role in growing our business both in the US and internationally. We've been encouraged by the validation of our model over a short period of time and are delighted to have been able to attract someone of Paul's standing in the industry," said David Yaffe, Arbor's CEO and Co-founder. "His proven track record in scaling businesses in multiple markets is exactly what Arbor needs as we embark on this exciting next chapter of product innovation and client adoption."

Most recently, Turner was Adbrain's Chief Revenue Officer, responsible for the company's global client-facing initiatives, including sales and account management. Turner was instrumental in establishing Adbrain as a global leader in Cross-Device solutions.

Prior to Adbrain, Turner was the Chief Revenue Officer at Adaptly and previously served as Head of International at Invite Media, acquired by Google in 2010 and later rebranded to Doubleclick Bid Manager.

About Arbor

Arbor operates the first marketplace for people-based data. Publishers and app developers are empowered to surface, properly value, and fully monetize their data asset in a privacy-friendly, transparent manner. Data buyers are able to finally access identity, deterministic cross-device, and location based information at scale. Founded in 2014 by three former Googlers, Arbor is headquartered in New York with offices in San Francisco. For more information please visit www.arbor.io.

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