SOURCE: ARC Advisory Group

ARC Advisory Group

May 22, 2012 11:49 ET

ARC Releases Unique Hosted Market Research Solution With Rapid Analysis Capabilities

MIRA Enables Cloud-Based Access to and Analysis of ARC's Entire Base of Automation and Enterprise Market Research

DEDHAM, MA--(Marketwire - May 22, 2012) - ARC Advisory Group, the leading global research and advisory firm for manufacturing, industry, and infrastructure, announces the release of MIRA (Market Intelligence and Rapid Analysis). This online, cloud-based, hosted solution provides easy-to-use tools to enable ARC clients to quickly access and analyze the company's entire base of automation and enterprise market research right from their desktops. Both global and regional-level market intelligence is now available.

ARC Global Outlook Research Studies have typically been available in hardcopy and electronic PDF formats. In development for several years, MIRA brings ARC research into a powerful analytic environment that offers a flexible query capability combined with standard charts and tables for results. ARC improved upon the well-proven Microsoft Excel environment using Microsoft's latest PowerPivot analytics tools and delivers this service to clients through cloud-based Microsoft Remote Services. In addition to being delivered as a preconfigured, hosted, point-and-click research environment, MIRA leverages the full capabilities of Excel for additional customization and data processing, eliminating the learning curve typically required for a proprietary solution. ARC's goal was to deliver the company's wealth of both qualitative and quantitative research in an environment that makes it immediately actionable.

"MIRA, which builds on our previous online and forms-based MIS (Market Intelligence Service), represents a major step forward in terms of empowering clients with market understanding," says ARC President Andy Chatha. "For over 25 years, leading automation suppliers have used ARC market research to help develop their market projections and strategies. Now we're proud to take the lead in delivering actionable research in a digital form. The age of delivering market research as preformatted documents and reports is quickly coming to an end. MIRA is so easy to use, business leaders will be doing their own analysis."

ARC Advisory Group is the leading global research and advisory firm delivering its clients; business intelligence, market studies, analysis services, and collaboration to excel with automation technologies in manufacturing, enterprise solutions, industry and infrastructure. ARC analysts have the process and discrete industrial automation knowledge and first-hand experience to help clients find the best answers to complex business issues facing organizations today.

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