SOURCE: Ardagh Group

Ardagh Group

April 09, 2015 14:11 ET

Ardagh Group Introduces 750ml Belgian Beer Bottle

New, Amber Glass Bottle Perfect for Belgian-style Ales, Available by the Pallet

MUNCIE, IN--(Marketwired - April 09, 2015) - Ardagh Group, Glass - North America, a division of Ardagh Group and a leading producer of glass containers for the food and beverage industries in the United States, today announced the debut of its 750ml Belgian style glass beer bottle.

Providing a more authentic touch for Belgian-style ales, Ardagh Group's new 750ml is now available for purchase on Ardagh Group's BOB site (BuyOurBottles.com).

"The BOB platform is specifically designed for craft brewers interested in purchasing glass beer bottles by the pallet or truckload directly from us, the manufacturer," said Robert Shanteau, Vice President of Beer Sales for Ardagh Group's North American Glass division. "The addition of the 750ml Belgian provides increased flexibility for craft brewers, and the BOB site is the perfect platform with its convenient online ordering." 

With the addition of the 750ml Belgian, the BOB site now offers five different amber bottles, including two variations of the 12 ounce bottle, a 22 ounce bottle and two variations of the 750ml bottle. Craft brewers can buy direct on the BOB site with a major credit card or through a PayPal™ account and will receive shipment within a few days from one of four warehouse sites strategically located in New York, Georgia, Missouri and California.

The craft beer market is increasing at a phenomenal rate, as evident by the rising production and sales of the segment. In 2014, the craft brewers' volume share of the U.S. beer market reached double digits, at 11 percent. Last year, craft brewers produced 22.2 million barrels, which resulted in an 18 percent rise in volume and a 22 percent increase in retail dollar value estimated at $19.6 billion [Source: Brewers Association].

Ardagh Group has a long history serving the beer market. 

"Ardagh Group pioneered the Narrow Neck Press & Blow (NNPB) lightweight glass making process in the early 1990s and has been supplying environmentally friendly, lightweight bottles to craft brewers in growing quantities since that point in time," said Shanteau.

Ardagh Group will showcase its 750ml Belgian at next week's Craft Brewers Conference/BrewExpo America in Portland at the Oregon Convention Center from April 15-17, 2015. Visit Ardagh Group during the event in booth #1135, or in the Hospitality Suite in Rooms B117-B119 (Level 1) on Wednesday, April 15 from 3:30 to 6:00 pm.

For more information about Ardagh Group's glass packaging, go to www.ardaghgroup.com/glass.

Further Information From

Gina Behrman, Director, Marketing & Communications at Ardagh Group, Glass - North America, gina.l.behrman@ardaghgroup.com, 765.741.7092

Issued by

Paula Polei, Manager, Marketing & Communications at Ardagh Group, Glass - North America, paula.polei@ardaghgroup.com, 765.741.7647

Notes to Editor

Ardagh Group is a global leader in glass & metal packaging solutions and a key supplier to most of the world's leading food, beverage and consumer care brands. Operating 89 manufacturing facilities across 21 countries, Ardagh employs almost 19,000 people and has global sales of approximately $6.2 billion (Eur 4.7 billion). www.ardaghgroup.com

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