SOURCE: Experian Consumer Research

September 11, 2008 10:04 ET

Are Certain Individuals Attracted to Certain Sports?

NEW YORK, NY--(Marketwire - September 11, 2008) - Watching sports continues to be a very popular pastime in the U.S. for a large part of the population, including many different types of people. Experian Consumer Research raises the question -- Are certain people attracted to certain sports?

Fans of specific professional sports certainly differ from those of other professional sports in many ways including demographics, attitudes, and opinions. For example, comparing fans of Major League Baseball and National Football League fans will yield distinctive demographic results for each fan base. Understanding the ins and outs of each sport's consumer following can aid in more effective targeting and communication with each segment.

Aside from comparing different types of sports fans with each other, comparing sports fans in general to the population as a whole provides a very detailed analysis of the unique attributes of sports fans and how to better reach them by knowing their demographics, lifestyle preferences, opinions, and behaviors.

View the characteristics of baseball, football, and basketball sports fans as compared to the general population and each other.

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Contact Information

  • Contact information:
    Patricia Lao
    Senior Marketing Representative
    Experian Consumer Research
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