SOURCE: Mercent

Mercent

February 19, 2013 11:00 ET

"Are Comparison Shopping Engines Dead? The Rise of 'Shopping Ad Networks' in the Age of Google Shopping"; Mercent Announces Recorded Webinar and Presentation Availability

SEATTLE, WA--(Marketwire - Feb 19, 2013) - Mercent, a leading technology company that enables retailers to profitably reach and convert more shoppers online, announced today it has posted the audio and presentation slides from the first webinar in its 2013 Mercent Retail™ Webinar Series titled "Are Comparison Shopping Engines Dead? The Rise of 'Shopping Ad Networks' in the Age of Google Shopping."

With interest from more than 250 retailers, eCommerce media and analysts, and industry investors, this event launched Mercent's 2013 Mercent Retail™ Webinar Series -- a monthly schedule of educational, eCommerce-focused webinars focused on helping large, enterprise-level retailers stay apprised of the latest industry trends and news and navigate, strategize and profit in the rapidly changing eCommerce market.

The "Are Comparison Shopping Engines Dead? The Rise of 'Shopping Ad Networks' in the Age of Google Shopping," led by Mercent's Chairman and CEO Eric Best and co-presenter Anthony Guarino, Mercent's Director of Shopping Programs, covered Google's Shopping and Product Listing Ads' (PLA) overlap and impact on online comparison and shopping engines and offered insights and best practices on how retailers can execute to increase their online marketing and sales performance to drive profits across each comparison shopping engine. Mr. Best also commented on Google's recent announcements on its pending Channel Intelligence acquisition and introduction of Google Enhanced Campaigns for Adwords, and the potential impact these developments may have on retailers, their eCommerce marketplace strategy, and go-forward relationships with Mercent.

The full recorded presentation of Mercent's "Are Comparison Shopping Engines Dead? The Rise of 'Shopping Ad Networks' in the Age of Google Shopping," along with presentation slides are available publicly HERE. To learn more about Mercent's full product portfolio including software for comparison shopping engines and Google Shopping contact Mercent Sales at 206-832-3900 or hello@mercent.com.

About Mercent
Mercent provides eCommerce marketing software solutions ensure large brand name retailers, including 1-800-Flowers, the Home Shopping Network, GUESS?, L'Occitane USA and others are visible, competitive, and profitable wherever consumers shop. The company's Mercent Retail™ SaaS platform collects, tracks, optimizes and publishes retail's total merchandising offers, including catalog content, pricing, data and promotions across a broad network of digital advertising and eCommerce channels. Supported purchasing destinations for Mercent shopping feeds include Amazon.com, Google, eBay, Bing, product ads, comparison shopping engines (CSEs), affiliate networks, social shopping sites and paid search and display advertising campaigns. The company was founded by Amazon.com veterans, is venture funded, and based in Seattle, WA. For more information, visit www.mercent.com.

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