SOURCE: BOHAN Advertising

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May 14, 2013 10:00 ET

Are Moms and Dads Doing a Good Job of Naming Their Kids?

BOHAN/Ipsos Uncover What Americans Really Think About Their Names

NASHVILLE, TN--(Marketwired - May 14, 2013) - Results from BOHAN Advertising's "What Did You Call Me?" study on how Americans view their first names are released today. The findings from the study, conducted by Ipsos Public Affairs and AKK Research, are reported on BOHAN's blog, Why Moms Rule, and include answers to the following:

  • Are moms and dads doing a good job of naming their kids?
  • Who likes their name best?
  • Why do Americans like or not like their name?
  • Do women like their names for different reasons than men?
  • Has the way we name our children changed over time?
  • Do moms and dads use different criteria for naming boys than girls?
  • Is wealth a factor in how people perceive their name?

"At BOHAN, we are constantly thinking about branding in all of its incarnations and thought it would be fun and insightful to explore the American public's views on their own brand-their name," said BOHAN founder, David Bohan. 

The newest contributor to Why Moms Rule, Hollie Rapello, had firsthand challenges in choosing the right name. She and her husband decided to change their son's name a year after he was born because the one they originally chose didn't seem to fit his personality.

"Working my entire career in the advertising business, I assumed I would have no trouble naming my own son," said Rapello, director of agency communications at BOHAN. "However, I found that it can be a very blind pursuit, like branding a product before you've ever seen it."

BOHAN feels the criteria for a good baby name and a good brand name can be surprisingly similar. So, they took the insights from the "What Did You Call Me?" research to create a fail-safe list of "Ten Naming Tips."

The research results are based on a survey of over 1,000 adults ages 18+ conducted by Ipsos Public Affairs.

"Countless articles have been written about names-which can get you a job, which can get you in trouble," said Kerry Graham, president of BOHAN. "However, no one had bothered to ask Americans directly how they feel about their names. And we were curious."

Visit Why Moms Rule for more, and be sure to subscribe to the newsletter to receive updates on new research as it is released.

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