SOURCE: Varolii


March 17, 2011 09:00 ET

Are Text Messaging and Social Media the Answer to Engaging Healthcare Consumers? - A Varolii Webinar

SEATTLE, WA--(Marketwire - March 17, 2011) - At a time when there is a vast amount of uncertainty in the market, organizations are struggling to engage members and patients in health programs while controlling costs and providing a positive ROI. So, what impact do mobility and social media have on member outreach and engagement in disease management and wellness programs? 

In this Webinar, featured speaker, Liz Boehm, principal analyst with Forrester Research, Inc., will talk about how these technologies are being utilized in disease management and wellness programs as well as what healthcare organizations can do today to improve member engagement and experience. You will also hear about what types of automated communications can be used to address the variety of communications that are sent to members and how to develop a cost-effective contact strategy that is personalized for each member from Melissa Russell, senior healthcare market manager with Varolii.

WHEN: Thursday, March 24, 2:00 - 3:00 p.m. ET / 11:00 - 12:00 p.m. PT

WHAT: A complimentary Webinar highlighting the value of a social media and mobility to engage members and patients in health programs. The Webinar will provide examples and insights that demonstrate:

  • Where the healthcare industry is positioned and how your peers are incorporating these new communication channels into their outreach.
  • How communication technologies address the challenges of enrolling and engaging members in disease management and wellness programs.
  • What communications are ideal for automation and what channels work best for member outreach.
  • How one company is leveraging mobile automated communications to address the challenge of medication adherence.

WHO: Elizabeth Boehm, Principal Analyst at Forrester Research, joined Forrester in 1997 and became co-founder of Forrester's healthcare and life sciences practice in 1999. She continues to lead the healthcare and life sciences research community, and her own research focuses heavily on the topic areas relevant to healthcare customer experience.

Melissa Russell, Healthcare Market Manager at Varolii Corporation, is responsible for the company's overall marketing strategy for the healthcare industry. Bringing nearly 15 years of sales, marketing and call center experience to Varolii, Russell keeps her pulse on emerging topics in the industry, such as healthcare reform and disease management trends, to help the company's clients build and apply effective automated communications programs. Prior to Varolii, Russell was a marketing project manager at Premera Blue Cross. She holds two Bachelor's degrees, one in Economics and the other in Marketing, from the University of Alaska.


Contact Information

  • Media Contact:
    Jessica Kendall
    Edelman PR for Varolii
    Office: 206-268-2231
    Mobile: 210-859-6971
    Email Contact