Callcredit Information Group

Callcredit Information Group

May 18, 2011 01:00 ET

Are You a 'Wireless Socialite' or a 'Late Learner'?

Callcredit Launches Segmentation Tool to Identify Consumers' Aptitude and Attitudes Towards Technology

LEEDS, UNITED KINGDOM--(Marketwire - May 18, 2011) - Callcredit Marketing Solutions has today launched 'Connected'; a consumer segmentation tool that helps marketers engage and communicate with customers and prospects through the most appropriate channel.

Connected has been built by Callcredit using marketing data from their "Core" consumer universe combined with information from the YouGov Media Panel and its Tech and Tel survey. The customer profiling tool segments the UK population into five broad technological groups, broken down into 23 more specific categories. These include categories as diverse as: 'PDA Professionals' in the 'Spending Big' group, 'Digital Dabblers' in the 'Follow The Leader' group and 'Keep It Simple Seniors' in the 'Lagging Behind' group.

Connected looks at all types of technology and the ways in which consumers interact with them to support and enhance their lives; whether it is in the purchase of goods and services or in their pursuit of entertainment and knowledge.

Connected can be used by marketers and data planners for customer segmentation, profiling and prospecting. This detailed insight gives them a unique understanding of how individuals consume and interact with different types of technology. This knowledge can then be harnessed to engage more effectively with consumers through more personalised marketing campaigns, carrying an appropriate message through their preferred channel.

Chris Savage, Managing Director of Callcredit Marketing Solutions said:

"Knowing which consumers purchase products using mobile technology, which are avid online users and which don't use the internet at all can be extremely useful insights for marketers. With this intelligence to hand, acquisition and retention campaigns can be vastly improved, building customer loyalty, lifetime value and ROI."

About Callcredit Information Group-

Callcredit Information Group's leading approach to deploying consumer information brings together experts across the fields of credit referencing, marketing services, interactive solutions and consultative analytics to provide clients with a range of innovative and effective products to discover new customers and to engage with current customers to optimise and increase profitability.

Products include award-winning fraud verification tools and database solutions to positively verify consumers, global operations to help expand businesses into new markets, digital solutions to improve the overall journey consumers make during interaction with a brand, customer handling to ensure consumer satisfaction at all levels and consumer marketing data and segmentation to improve understanding and targeting of customers and prospects.

Callcredit also offers products for their clients to assess a customer's credit risk and affordability and their experts in collections and recoveries provide tailored debt recovery and tracing tools. Their market analysis and network planning function helps organisations develop profitable retail networks, and their tools in multi bureau, analytics and metrics work to provide fully assessed bureau data.

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