SOURCE: Marketwired


November 02, 2015 09:00 ET

Are You a #ContentMachine? New Marketwired Survey Asks How and Why PR and Marketing Pros Use Content

TORONTO, ON--(Marketwired - November 02, 2015) - Content marketing is "one of the biggest growth industries on the Internet," according to Forbes, and is increasingly becoming integral to companies' brand awareness, lead generation and customer retention strategies. To better understand how PR and marketing professionals use blog posts, photos, tip sheets and other content assets in their campaigns and communication activities, Marketwired launched Are You a #ContentMachine to gain insight into how content is created, who it's shared with, and why.

Questions in the survey focus on the following topics:

  • Type of content created and used most frequently in communication programs
  • Plans to increase, decrease or maintain the same level of content efforts in 2016
  • Frequency in using visual content
  • Use of online influencers to amplify and share content
  • Measurement of results

The survey runs through November 12 and will be promoted by Marketwired onsite during the Public Relations Society of America (PRSA) International Conference in Atlanta November 8-10. Marketwired will publish the results of this survey in an infographic and share them on the Marketwired blog in late November.

Tweet about this topic at #ContentMachine.

About Marketwired

Marketwired is a communications leader and partner of choice for marketing, public relations and investor relations professionals worldwide seeking premier news distribution and social communication solutions. For more than 30 years, the company has played a pivotal role in connecting newsmakers to news consumers by sharing market-moving, direct-from-source information on behalf of companies worldwide. The Marketwired team partners with thousands of customers to help them discover better ways to create and share their news with the people who influence their brands and impact their business. Visit and follow @Marketwired.

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