SOURCE: SBI

June 24, 2008 10:28 ET

Are You Drinking Viagra? A Look at U.S. Residential Water Treatment Products

NEW YORK, NY--(Marketwire - June 24, 2008) - There has been a lot of media coverage lately regarding the quality and safety of the water we drink. Recently, the Associated Press reported that trace amounts of pharmaceuticals were found in almost every major metropolitan water supply tested across the United States. Another water contaminant making headlines is bisphenol A (BPA), a chemical that can leach out of plastic bottles to potentially cause behavioral and neurological problems in a developing fetus or young child. SBI's U.S. Market for Residential Water Treatment Products takes a 360 degree look at water treatment products used to eliminate or reduce the amount of bacteria, pesticides, and other contaminants -- a market valued at $2.4 billion in 2008.

Perhaps due to cost, convenience, marketing, and a desire for purer water, the use of bottled water has risen dramatically over the past 10 years. As bottled water has grown, point-of-use (POU) treatment systems have subsided significantly. SBI expects to see a change in the mindset of Americans as new technologies become available and environmentally cautious individuals put more effort into eliminating plastic bottles. By 2013, residential water treatment sales in the U.S. are expected to reach almost $3 billion.

A bright spot in this industry is the water softener segment, which appears to be recession-proof. Water softeners continue to turn up sales year-over-year and SBI anticipates this market segment will grow at a CAGR of 3.8% for the 2008-2013 period, approaching the $1 billion mark by 2013.

"Continuing media reports of water shortages and newly discovered water contaminants, combined with a desire for healthy living, could make water treatment products a necessity," comments Cathy Minkler, Editor of SBI. "With new product innovation that can produce water as good as -- or better than -- bottled water, demand and subsequent sales of residential water treatment products can be expected to increase substantially by 2013."

SBI's fully updated 2nd edition report on the U.S. Market for Residential Water Treatment Products provides extensive background on various types of water treatment solutions, along with historical (2000-07) and forecast (2008-13) retail sales figures. In addition to the overall market, the report looks at sales figures, major brands, and growth factors for the following segments: water softeners, water filters, reverse osmosis products, disinfectant products, and distillation products. For further information visit: http://www.sbireports.com/Residential-Water-Treatment-1680380/

About SBI

SBI publishes research reports in the industrial, construction, materials and consumer goods markets. SBI also offers a full range of custom research services. For more information visit http://www.sbireports.com, or contact Jenn Tekin at 240-747-3015 or jtekin@marketresearch.com.

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