Kidzworld Media

Kidzworld Media

October 13, 2011 10:00 ET

Are You Kind Online? Kidzworld Wants You (And the World) to Be

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Oct. 13, 2011) - International kids social network, Kidzworld has launched its latest anti-bullying initiative, Be Kind Online. The campaign is web-based and sponsored by Kidzworld. Its message is simple: "be kind online". Kids need to understand the impact of their words, actions and behaviors online. With over 2 million registered users from all over the world, Kidzworld already has the perfect target audience to reach out to.

"The safety of our users has always been paramount to all of our efforts," comments Kidzworld president and founder, Allen Achilles. "Over the last 10 years I've seen the web landscape change and while other issues do exist, anti-bullying, particularly anti-cyber bullying have taken front stage. We've been increasing our focus on this worldwide problem through articles and quizzes to engage with our users, but we're ramping all that up with our new online initiative, Be Kind Online. Our kids are talking about it, so why shouldn't we?"

The campaign is run and sponsored by Kidzworld but operates as a separate website and will provide anti-bullying and web safety resources to visitors of all ages. A Twibbon has also been created so supporters can leverage their own social networks to further and share the message in a visually engaging way.

Achilles adds, "Be Kind Online is something we've all worked on and are thrilled to launch. We are bringing to the forefront the impact of everyone's actions online, with a particular focus on kids and teens. As October is international anti-bullying month, the timing is perfect, but our commitment to this campaign is ongoing. We will continue to grow it, till hopefully one day, this problem ceases to exist!"

In support of other organizations combating bullying, Be Kind Online chose 5 not-for-profits across the world that are fighting bullying and offering support for kids and teens of all races, communities and sexual orientations.

To learn more about Be Kind Online please visit www.bekindonline.org or email info@bekindonline.org.

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