SOURCE: Pacific Life

Pacific Life

August 30, 2011 12:27 ET

Are Your Clients Ready for a Business Makeover?

Pacific Life's New Kit Helps Life Insurance Producers Protect and Position Business Clients

NEWPORT BEACH, CA--(Marketwire - Aug 30, 2011) - Eight million businesses in the United States will spend more than $125 billion on advanced technology in 2011.1 Spending on buildings and equipment by businesses will increase by 8 percent in 2011.2 After holding onto their cash for the past few years, some businesses are beginning to invest again. As they ramp up investment in technology, equipment, buildings, and other infrastructure needs, now is the time for life insurance producers to help clients protect and position their businesses for the future.

Pacific Life's new kit "Are Your Clients Ready for a Business Makeover?" features the four questions life insurance producers should ask clients to determine whether they're ready for a business makeover. The kit also features 10 enterprising planning strategies for a business makeover using life insurance.

"Business owners who continue to succeed are always seeking new opportunities to improve their financial position," said Alyce Peterson, vice president of marketing services for the Life Insurance Division of Pacific Life. "Whether they're ready to hire or retire, life insurance can provide business owners with numerous ways to help improve their financial potential."

P&C Agent Outreach
Along with a life insurance producer workbook and client guide, the kit also includes a step-by-step plan on how to collaborate with property and casualty (P&C) insurance agents to help them bring more value to their business clients, including:

  • A "triggers list" to profile which P&C clients might be ready for a business makeover.
  • A "talking points" guide for P&C agents to jumpstart the business makeover conversation with clients.
  • A sample client letter for P&C agents to use on behalf of referring clients to life insurance producers.

Life insurance producers can order the "Are Your Clients Ready for a Business Makeover?" kit at

About Pacific Life
Offering insurance since 1868, Pacific Life provides a wide range of life insurance products, annuities, and mutual funds, and offers a variety of investment products and services to individuals, businesses, and pension plans. Pacific Life counts more than half of the 100 largest U.S. companies as its clients.3 For additional company information, including current financial strength ratings, visit Pacific Life online at

1. "U.S. Small and Medium-Sized Business 2011-2015 Forecast," International Data Corporation, May 2011,
2. The Kiplinger Letter, March 26, 2010,
3. Client count as of May 2011 is compiled by Pacific Life using the 2011 FORTUNE 500® list.

Pacific Life refers to Pacific Life Insurance Company and its affiliates, including Pacific Life & Annuity Company. Insurance products are issued by Pacific Life Insurance Company in all states except New York and in New York by Pacific Life & Annuity Company. Product availability and features may vary by state. Each insurance company is solely responsible for the financial obligations accruing under the products it issues. Insurance products and their guarantees, including optional benefits and any fixed subaccount crediting rates, are backed by the financial strength and claims-paying ability of the issuing insurance company. They are not backed by the broker-dealer or the insurance agency from which this product is purchased or by any affiliates of those entities and neither make any representations or guarantees regarding the claims-paying ability of the issuing insurance company. Product and rider guarantees are backed by the financial strength and claims-paying ability of the issuing company and do not protect the value of the variable investment options. Variable insurance products are distributed by Pacific Select Distributors, Inc. (member FINRA & SIPC), a subsidiary of Pacific Life Insurance Company, and are available through licensed third-party broker-dealers. Pacific Life's individual life insurance products are marketed exclusively through independent third-party producers, which may include bank-affiliated entities. Pacific Life does not provide qualified plan administrative services or impartial investment advice, and does not act in a fiduciary capacity for any plan.