SOURCE: Arena Media Networks

June 20, 2008 08:00 ET

Arena Media Networks Makes Home Media Expo Debut With Two Groundbreaking Entertainment Marketing Programs

NEW YORK, NY--(Marketwire - June 20, 2008) - Arena Media Networks (AMN) is pleased to announce that it will be a featured exhibitor at the 2008 Entertainment Merchants Association's Home Media Expo at the Palms Hotel and Casino in Las Vegas. As a new participant in the show, AMN will be showcasing two new breakthrough entertainment merchant marketing programs in the Exhibitor Hall during all open hours as well as a special presentation and Q&A session in the Home Theatre Forum on Tuesday afternoon, June 24, 2008.

AMN is a cutting-edge media and marketing company offering retail marketers unprecedented access to consumers at a significant point of passion. AMN runs a dynamic network of HD displays strategically placed throughout sports and entertainment complexes in the U.S. AMN also employs customized mobile text messaging (SMS) and Bluetooth technology to create an emotional connection between product and consumer where there are no remotes, DVRs, radio dials or the ability to turn a page or click a mouse.

Entertainment merchants are acutely affected by the shifting trends in the way potential shoppers are consuming media and receiving marketing messages. Traditional audience touch-points like circulars, television commercials and radio spots simply aren't enough anymore.

"Through the use of our new technology at live events like games, concerts and family events like the circus, we can target specific demographic audiences with relevant messaging," said Pete Mason, Director of Retail Partnerships at AMN. "Our new digital platform enables us to deliver marketing messages more efficiently which can help eliminate a lot of the wasted dollars associated with traditional alternatives."

About Arena Media Networks

Arena Media Networks (AMN) is a national sports and entertainment media company, that provides a unique combination of live programming and advertising on hundreds of strategically placed, high-definition digital displays in arenas and stadiums throughout the United States. To date, AMN's national network is available in more than 35 sports and entertainment venues nationwide, reaching more than 90 million fans attending sporting events, concerts, family programming and other entertainment events. For more information, please visit www.arena-media.com.

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