SOURCE: Arena Media Networks

July 15, 2008 08:00 ET

Arena Media Networks to Provide Nielsen Place-Based Video PocketPiece™ Measurement

NEW YORK, NY--(Marketwire - July 15, 2008) - Arena Media Networks (AMN) announced today that beginning 3Q 2008 the digital place-based video advertising company will work with The Nielsen Company to produce data that will be part of an ongoing and consistent reporting of AMN's network of digital advertising displays. The Arena Media Networks PocketPiece™ is part of the syndicated reporting that Nielsen announced for the place-based video advertising industry.

"The place-based advertising industry has recognized the need to simplify the buying process through consistent and ongoing research of our audiences," said Corey Silverman, Executive Vice President of Sales and Marketing at Arena Media Networks. "The availability of standardized research from a respected company like Nielsen should lead to significant additional dollars coming into the marketplace. AMN is very proud to demonstrate its industry leadership by becoming one of the first place-based video networks to commit to ongoing Nielsen measurement."

"As companies try to get smarter and more efficient with their marketing spend, digital out-of-home video is proving to be a valuable component of their strategy," Silverman added. "This research is a major component of AMN's long term view of being part of the marketing planning process."

AMN's collaboration with Nielsen will help to establish a standard of reporting for this growing segment of the advertising industry. AMN has worked closely with the Out-of-Home Video Advertising Bureau (OVAB) to establish their benchmarks and has worked closely with Nielsen to ensure that the methodology used for the study is consistent with those soon-to-be-released guidelines.

"An unmeasured medium is inherently an undervalued one," said Paul Lindstrom, Senior Vice President Strategic Media Measurement for The Nielsen Company. "We are delighted that AMN has chosen to support our efforts to simplify the buying process by supplying the kind of actionable data that advertisers and agencies need for planning and buying this important growing media."

AMN is a cutting-edge media and marketing company offering marketers unprecedented access to consumers (fans) in more than 30 sports and entertainment venues across the U.S. AMN also employs customizable fan activation programs that create an emotional connection between product and consumer where there are no remotes, DVRs, radio dials or the ability to turn a page or click a mouse.

About Arena Media Networks

Arena Media Networks (AMN) is a national sports and entertainment media company, that provides a unique combination of live programming and advertising on hundreds of strategically placed, high-definition digital displays in arenas and stadiums throughout the United States. To date, AMN's national network is available in more than 30 sports and entertainment venues nationwide, reaching more than 90 million fans attending sporting events, concerts, family programming and other entertainment events. For more information, please visit www.arena-media.com.

About Nielsen

The Nielsen Company is a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media information (Nielsen Media Research), online intelligence (NetRatings and BuzzMetrics), mobile measurement (Nielsen Mobile), trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit www.nielsen.com.

Contact Information