SOURCE: The Advertising Research Foundation

The Advertising Research Foundation

April 20, 2015 11:39 ET

ARF Announces New Members to Board of Directors

NEW YORK, NY--(Marketwired - Apr 20, 2015) - The Advertising Research Foundation (ARF) announces today that four new members have been elected to serve on the organization's Board of Directors. We are proud to welcome the new board members: Andrew Appel, President & CEO IRI, Jeff Buchan, Senior Associate Global Industry Relations Google Inc., Steve Hasker, Global President Nielsen, and Diane Tielbur, Senior Director Consumer Insight & Strategy Kraft Foods Group.

"All new appointees bring a wealth of knowledge and are pioneers in their respective career paths," said Gayle Fuguitt, CEO & President of the ARF.

Andrew Appel is President and Chief Executive Officer of IRI. He has held a number of senior leadership positions for Chicago-based professional service firms. As chief operating officer at Aon, Andrew developed and implemented a successful revenue growth plan for the company. He also led the team responsible for the $5 billion acquisition of Hewitt, solidifying Aon's leading position in human resource consulting and outsourcing. Prior to this, Andrew was chief executive officer of two of the firm's three global divisions: Aon Consulting, a leading benefits and human resources consulting firm, and Aon Benfield, the world's largest reinsurance broker. Prior to joining Aon, he was a senior partner at McKinsey and Company, where during a 15-year career, he advised leading global financial institutions on a wide array of operational, strategic and organizational issues. Andrew joins IRI from Accretive Health, where he was senior vice president of Revenue Operations.

Jeff Buchan is newly appointed for a one-year engagement as an ARF Young Pros Board Member. In this role he will ensure that the next generation is front and center promoting the ARF strategy and direction. Jeff currently serves as Senior Associate on the Global Industry Relations Team for Google Inc., where his focus is aligning the company's business objectives with industry and government policy. As part of his role, he is responsible for partnering with key industry associations to address the issues most relevant to Google and to the advertising industry. Prior to joining Google, Jeff worked at Ogilvy & Mather on the IBM business, where he planned and executed digital and traditional marketing campaigns. He was instrumental in rolling out the IBM Smarter Planet ad campaign across various software groups in North America. Prior to joining Ogilvy, Jeff worked at Merrill Lynch in the Consumer Products Group of the Investment Banking Division.

Steve Hasker is Global President of Nielsen. Appointed to this expanded role in 2014, he oversees Nielsen's media business as well as our entire global product portfolio across the media and consumer sectors. Previously, he served as President, Global Products. Steve joined Nielsen in 2009 from McKinsey & Company, where he was a partner in McKinsey's Global Media, Entertainment and Information practice. In this role, Steve was responsible for serving clients on issues of strategy, growth and innovation in television, syndicated information, filmed entertainment, sports, and digital advertising. Steve lectures regularly at Columbia University and NYU. 

Diane Tielbur is Senior Director Consumer Insight & Strategy, Kraft Foods Group. In this role she is supporting Corporate Strategy and leading the COE Consumer Insight function responsible for Growth Cohorts and Best Practices. She has 25 years of experience in marketing, sales, and consumer insights, including the last 20 years at Kraft Foods where she now helps guide their corporate strategy through a consumer lens. Throughout her career, Diane has successfully kept big CPG companies and their brands relevant in a continuously changing consumer and customer landscape. Prior to her current role, Diane did a rotational assignment in Sales where she was responsible for Category Leadership and Shopper Insights for the Kraft field teams of Target, SuperValu and the Drug, Value and Convenience channels. Diane joined Kraft in 1996, prior to that she spent five years at Kellogg's where she started as a Statistician and gained experiences in new products, consumer insight, and business analysis.

The ARF Board of Directors is made up of over 30 global industry leaders in advertising, marketing, media-tech, insights and analytics. The Board's responsibilities include anticipating industry needs in order to drive advocacy, creating content for the industry and the organization's members, and providing strategic counseling that heightens the ARF's intellectual capital. This team effort gives the ARF the ability to tackle more critical issues for a heightened level of impact.

About the ARF
The Advertising Research Foundation (ARF) provides leading and bleeding edge solutions for our members, and evangelizes the team that leads them into action. Together, we challenge conventions and discover new insights that benefit our member network. This collaboration yields meaningful, actionable, and indispensable insights that empower our member network to have a true impact on their marketing and leadership in their organizations.

The ARF is located at 432 Park Ave. South, 6th Floor, New York, NY 10016 and on the web at To learn more about the ARF's annual Audience Measurement 2015, visit

Contact Information

  • Contact:
    Emie McSpedon
    646-465-5782 ext. 5782