SOURCE: ARGONAUT

ARGONAUT

September 23, 2013 12:00 ET

ARGONAUT Adds New Account Director Katie Rafferty

SAN FRANCISCO, CA--(Marketwired - Sep 23, 2013) - San Francisco-based ad agency ARGONAUT has announced today the appointment of Account Director Katie Rafferty, who hails most recently from Goodby, Silverstein & Partners, Leo Burnett and Starcom MediaVest Group.

"We're delighted to add Katie to our growing team," said Jordan Warren, President of ARGONAUT. "Her energy is contagious and her experience with global consumer packaged goods, technology and financial services brands makes her an incredibly valuable addition."

"I couldn't be more thrilled to join the inspiring crew at ARGONAUT. I truly believe that today's best work is coming out of places that value agility and a more collaborative team approach without compromising the art of everything," said Rafferty. "I'm rapt by what they have created thus far and am eager to be a part of growing an even bigger home for more courageous people and brands."

Rafferty most recently led renowned branding campaigns for TD Ameritrade and Frito-Lay while at Goodby, Silverstein & Partners, including overseeing the creation of TD Ameritrade's Financial Storytelling campaign and directing the development of a fully integrated Olympics campaign in which both received 2013 National ADDY® Awards. Rafferty also ran a $120 million effort to promote "all natural" Frito-Lay's Tostitos, Lay and SunChips brands that resulted in earning a Guinness World Record for receiving the most number of Facebook fan likes in 24 hours within Zynga's Farmville platform. Prior to GS&P, Rafferty brought Frosted Flakes to the Super Bowl by managing the strategy and development of the first-ever Super Bowl spot for a kids' cereal brand while at Leo Burnett.

About ARGONAUT:
ARGONAUT is an advertising agency based in San Francisco, California, founded in March 2013 by industry veteran Jordan Warren and creative team Hunter Hindman and Rick Condos, along with Max Heilbron as head of strategy, Robbie Whiting as head of creative technology and production, and Conal O'Doherty as head of growth.