SOURCE: Arhaus


September 18, 2014 09:00 ET

Arhaus Targets the Trade With New Appointment & Incentive Program

Skye Westcott Joins the Retailer to Drive New Business Development, Specifically Designers

CLEVELAND, OH--(Marketwired - September 18, 2014) - Arhaus is introducing a revamped program to the trade this week along with the appointment of Skye Westcott to serve at its helm as Vice President of Interior Design and New Business Development; Westcott is also charged with supporting the home furnishings retailer's in-store suite of design services. The retailer's former program aimed at the interior designer was commission-based and the new will offer a straight discount on the retailer's handcrafted furnishings and stylish home accents.

Westcott comes to the Cleveland-based retailer from Lillian August where she served as Senior Vice President, Creative Director and Marketing since 2003 -- instrumental in implementing a multi-channel marketing strategy driving sales. "Skye has an incredible amount of experience in retail with some amazing names in the home category, not to mention she's a seasoned interior designer with a number of impressive projects under belt," says John Reed, Arhaus' Founder, Chairman and CEO.

Former stints at ABC Carpet & Home, Anthropologie and IKEA and a number of industry accolades and features in notable home and shelter magazines prove Westcott is suited to take Arhaus to the trade. "She was instrumental in introducing a number of home brands to the market, many that are now nationally-known," says Reed, "and she's implemented several of designer-driven programs. We have the right person in place to introduce Arhaus to this client group and drive future business."

Prior to Lillian August, Westcott served as Senior Vice President of Stores & Marketing at ABC Carpet & Home (2001-03).

With a few months in at Arhaus, Westcott is now rolling out the "new" Arhaus Trade Services program nationally -- at all 50 store locations and online, "There was a program in place," says Westcott, "however, we heard from the design community that it was limiting. So, we've completely revamped it, first renaming it and then replacing the commission-based structure with straight discounts at cash-out."

The retailer's Interior Designer Program is now referred to as Arhaus Trade Services and designers will no longer track and report sales to receive commission checks, but rather receive a discount on furniture, accessories and Relics, one of a kinds repurposed for stores: 40 percent off of regular priced furniture, 20 percent off of regular priced accessories and Relics.

In addition to discounts, Arhaus' trade clients will have the added benefit of:

Order support with a Store Manager or Trade Services Specialist
Order tracking and delivery assistance
Custom quotes and memo sampling
Warranty on furniture
Added support from Client Services
Notifications of trade-only promotions, events and giveaways
Exclusive sneak peeks at new designs and collections
Acknowledgement of your work on our social channels
Editorial "feature" opportunities on our blog, greenhaus

"We've looked at the program from every angle to make it more appealing to the designer and easier with no paperwork," says Westcott. Trade Services Specialists are also now available for one-on-one assistance in all store locations.

Next up for Westcott is enhancing the retailer's design services available to clients "complimentary" in-store.

For more information about Arhaus' Trade Services program and apply for membership, visit:

Arhaus: Arhaus offers a compelling, inspiration-filled environment -- stores average 16,000+ sq. ft. -- filled with one-of-a-kind handcrafted home furnishings reflective of a distinct global point-of-view. Arhaus collaborates with skilled artisans all over the world who craft its many exclusive collections, which are complemented by timeless upholstered pieces (slipcovered, leather and custom-ordered seating), indoor and outdoor dining tables and chairs, outdoor upholstery groups, bedroom and office furniture, seasonally-inspired accessories, private label bedding, throws and accents, tabletop and more. Made of the world's finest materials (with attention to sustainability), products are presented in dramatic lifestyle settings infused with original architectural elements imported from Parisian flea markets and Tuscan villas, hand-painted murals, Arhaus Relics or repurposed antiques, and the freshest botanicals sourced locally in each store market. Privately owned and operated, currently there are 50 stores in the U.S. The home furnishings retailer was founded in 1986 by father and son, Jack and John Reed, and is headquartered in Cleveland. For more information, call 866.427.4287 or visit us on the web at

"Furnishing a better world." This is our philosophy; it dates back to 1986 when father and son, Jack and John Reed, opened the first store location in Cleveland and vowed never to use wood from the world's endangered rainforests in the making of an Arhaus design. Today, nearly 50 percent of our collections are made of recycled material -- everything from glass to metals like copper and wood cast off from far off lands. To ensure our values are upheld, we work with artisans who share our earth conscious beliefs and use renewable and recycled materials when crafting pieces for our stores. Sustainably sourced timbers like teak, bamboo and mango -- grown for the sole purpose of building -- are used. And because we love a good story, we use reclaimed materials whenever possible, namely wood from countries tearing down dilapidated barns, shipyards and rural structures, and we refurbish one-of-a-kind antiques that we call Relics. To further minimize our impact on the environment, our stores, corporate offices and even delivery trucks operate at maximum energy efficiency and promotional pieces are printed using soy-based ink and on recycled paper.

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