SOURCE: Aria Systems

Aria Systems

March 11, 2010 08:00 ET

Aria Systems Announces Aria Virtual Inventory Engine

SaaS Billing Leader Expands Support for Virtual Goods for Gaming Industry

SAN FRANCISCO, CA--(Marketwire - March 11, 2010) -  GAME DEVELOPERS CONFERENCE (GDC) 2010 -- Aria Systems, Inc. (, the leading provider of on demand billing and subscription management solutions, today announced Aria Virtual Inventory Engine, a new module for tracking virtual goods including virtual items as well as currencies. Aria Virtual Inventory Engine works seamlessly as part of the Aria Billing and Subscription Management Platform to provide a complete subscriber management solution for game publishers that need to manage subscriptions and track subscription and usage fees as well as virtual items.

The global virtual goods market is estimated at 5 billion dollars annually. Game developers and publishers use virtual goods to support in-game currencies and to allow gamers to purchase or trade items like weapons, armor, potions, health or magic points, experience, and more. Virtual goods offer a compelling new revenue stream for publishers to monetize virtual economies of limitless size inside today's multiplayer online games. Publishers can now use the Aria Billing and Subscription Management Platform as a complete, integrated game monetization platform to manage subscriber lifecycles and payments from initial one-time game purchase fees to monthly subscriptions, usage charges, and virtual goods. Because Aria's platform already supports industry-leading PCI-compliant payments across a wide range of payment processors including, Chase Paymentech, Cybersource, PayPal, RBS WorldPay, GlobalCollect and PayProdigy, publishers can offer a full range of choices to their gamers. They can also offer different payment processors based on geography or other business rules to minimize processing fees.

Aria Virtual Inventory Engine is exposed via an application programming interface (API) that allows developers to increment and decrement virtual resource balances, create virtual transactions, retrieve virtual transaction histories, and more. Aria Virtual Inventory Engine supports event notification, so for example, a gamer can be informed when his or her virtual inventory is depleted, or an item is about to expire based on a preset time period of item expiration. The product is delivered as a part of Aria's SaaS platform, so there's no software installation, hardware management, or other cost and complexity associated with legacy on-premise billing solutions required.

"With the rise of virtual goods and currencies, gaming companies have one of the most interesting and complex monetization opportunities of any industry," said Ed Sullivan, CEO at Aria Systems. "Aria Virtual Inventory Engine extends our market-leading platform with virtual goods support to offer a complete platform to manage and monetize game subscribers."

Aria Virtual Inventory Engine is available immediately. Please see for more information, or contact Aria at Aria representatives will be demonstrating Aria Virtual Inventory Engine at the Game Developers Conference Booth #1246 in San Francisco this week.

About Aria Systems

Aria Systems is the leader in on-demand billing and subscription management solutions. Since its inception in 2003 as the pioneer in SaaS billing, Aria has grown rapidly to manage millions of accounts in every country in the world and spanning a wide range of industries. The Aria Billing and Subscription Management Platform is the industry's most reliable, flexible and scalable on-demand platform for organizations looking to accelerate recurring revenue capture while significantly reducing operating costs. Aria Systems also leads the market in security and compliance as the only vendor to have achieved both SAS 70 Type II certification as well as PCI DSS Level 1 compliance for the entire billing management process. Aria's team is comprised of industry veterans that have managed multi-billion dollar billing operations supporting millions of end user subscribers. For more information about Aria Systems, visit or call 1-877-755-2370.

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