SOURCE: Arieff Communications

July 06, 2011 11:00 ET

Arieff Communications (AC) Is Named PR Agency on Record for Closet Factory and Les Mills, Further Expanding Its Consumer Lifestyle Department

SAN FRANCISCO, CA--(Marketwire - Jul 6, 2011) - Arieff Communications (AC) announced today that it has been selected as the PR Agency of Record for Les Mills and Closet Factory. AC was chosen for its deep knowledge of and participation in the consumer lifestyle space, placing it in the best position to create greater awareness of their services.

Among AC's primary mandates is to establish brand visibility in the consumer space by providing strategic counsel, social media consulting and aggressive media relations execution.

About Les Mills:
With programs in 14,000 clubs in 75 countries, Les Mills has become synonymous with creating "fitness magic." Chart-topping music, cutting-edge choreography, and inspirational, highly-trained instructors come together to create an invigorating exercise experience known around the world. Their most popular class, BODYPUMP®, combines the health benefits of weight training and group fitness to create a toning, fat-burning, and highly energetic exercise experience. With 10 invigorating classes to choose from and the perfect combination of fun and fitness, Les Mills truly creates a fitness experience like no other.

About Closet Factory:
Closet Factory opened its doors in 1983 in California to provide people with custom closets, offices, entertainment centers, garage systems, pantries, bookshelves, and more. Beginning with a free, in-home closet design consultation, Closet Factory is dedicated to providing customers with truly custom organization systems. From kid's closets that use adjustable shelves and rods to grow as your child does, to clean and beautiful garages, Closet Factory designs unique, brilliant, and gorgeous systems to organize your life.

About AC:
Founded in 2002, Arieff Communications, LLC (AC) is an award winning consumer lifestyle public relations, integrated marketing and social media firm that is attracted to brands that are innovators in their category. With offices in New York and San Francisco -- AC energizes brands by inspiring people to change what they are doing, buying, or thinking with strategic programs built to drive ideas through public relations, social media, marketing communications, design and promotional channels. Headquartered in San Francisco, AC maintains offices in NYC and has affiliates in Los Angeles and London.

For almost a decade, AC has cultivated unforgettable campaigns for a long list of consumer brands from Camper, Bardessono Hotel, Lexus Hybrid Living, Method, and Table Topics. Please use this link to access all of the latest news about AC.

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