LAS VEGAS, NV--(Marketwire - February 8, 2011) - Customers at the Chumash Casino Resort in Santa Ynez, Calif., now have the advantage of a highly sophisticated compass to point the way to all of the incredible amenities the resort has to offer. The compass is the new nCompass™ media window platform of leading slot and systems technology developer Aristocrat Technologies which recently completed a very successful 4-week field trial of nCompass at Chumash Casino.
"We are absolutely thrilled with the results of our field trial at Chumash Casino Resort. nCompass is empowering Chumash to connect with their player in new ways, and we couldn't be happier that the operations teams and the customers all love the nCompass product," said Aristocrat V.P. of Systems Sales and Marketing Kelly Shaw.
nCompass is the next generation hardware platform of the Oasis 360 Sentinel™, and is a leap forward in direct customer communication with amazing, advanced media delivery. At a surface level, nCompass utilizes an interactive media window on the main screen of the slot machine that offers dynamic gaming content to the player. Under the surface, nCompass is a technologically advanced engine that includes expansion capabilities, greater processing power and greater storage capability for multi-media content.
nCompass empowers a casino to deliver video or animated content, provides state-of-the-art touch-screen interactivity and displays player points earned in a day (or points earned based on tier ranking). nCompass even enables the casino to target marketing messages to specific players on individual gaming machines.
nCompass has been installed on 34 Aristocrat games at the casino. Now with the power of nCompass, Chumash is able to directly reach its customers with messaging on the resort's full line of amenities including the hotel, casino, showroom, spa and three restaurants.
Speaking for Chumash, Mike Hackett, Executive Director of Slots, said, "Our customer reaction has been very positive. Because nCompass displays directly on the screen like a picture-in-picture, our players can quickly and easily see their points earned and the many things we have to offer where they can reap their rewards. nCompass is also very easy for the player to turn on and off, so they can keep their focus where they choose."
"From an IT perspective, nCompass was very simple for us to install and use," said John Ormond, Director of IT. "We had no technical issues at all, and as a highly skilled technical department, we could appreciate the backend technology that runs nCompass."
Alex Goodnature, Business Strategist for Marketing and Promotions, said, "We are thrilled to have nCompass in our tool box. Directly reaching our players is one of the best ways to market our business offerings, and nCompass empowers us to directly touch our customers on property, during their experience, to further enhance their total experience. Plus, nCompass allows us to use whatever resources we deem necessary to create our messaging, so we can be very creative in fulfilling on the Chumash brand promise."
Aristocrat's sophisticated Oasis 360 system is successfully monitoring the casino floors of more than 260 casinos across North America and the Caribbean.
Aristocrat Technologies Inc. is a subsidiary of Aristocrat Leisure Limited (
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