SOURCE: Aristocrat

Aristocrat

October 03, 2012 11:00 ET

Aristocrat Launches First Tribal nLive Virtual Casino for Island Resort Casino

http://casino.islandresortandcasino.com Is Live Now and Open for Play-for-Fun Action

LAS VEGAS, NV--(Marketwire - Oct 3, 2012) - Aristocrat's industry-leading and award-winning nLive virtual casino is making history again with the launch of http://casino.islandresortandcasino.com, a new nLive virtual casino for Island Resort Casino. The site is Aristocrat's newest nLive site and is the first created for a tribal casino, and integrates the tribe's brick-and-mortar operation, the online site, and the Oasis 360™ system.

Island Resort Casino's play-for-fun nLive site http://casino.islandresortandcasino.com went live September 29, and has been steadily attracting players.

Island Resort Casino is a long-time partner of Aristocrat and the company's Oasis 360 system. Island Resort Casino was the first tribal operation to contract for an nLive site, and is the first to go live. The site also uses Aristocrat's nLiveLink, which links the virtual and brick-and-mortar casinos for a holistic view of player behavior.

Aristocrat Vice President of System Sales and Marketing Kelly Shaw said, "The Hannahville Indian Community is a visionary tribe, and the Island Resort Casino is a stand-out leader in tribal country. The tribe looked to us to create a solution to be a strong marketing tool to drive players to the brick-and-mortar operation, and we are confident that the powerful combination of the nLive virtual casino and the nLiveLink player rewards link will do exactly that."

Aristocrat's nLive virtual casino is a simple, turnkey solution that empowers operators to take their brand to their players online. In other words, nLive helps properties extend their experience online. That can help casinos build player loyalty both online and in-casino.

In Aristocrat's nLive virtual casinos, players can enjoy their favorite casino brand anytime, practically anywhere whether they're at their desk on their computer, laptop, or on the go with their favorite mobile device. nLive's play-for-fun casino offers heads-up or multiplayer Texas Hold'em poker games; new and classic Aristocrat slot games; and multiplayer skill-based games.

nLive sites, such as http://casino.islandresortandcasino.com, are branded to the casino, not to Aristocrat, so the casino's players can extend their experience with the property brand they know and trust.

The nLive online play-for-fun casino is a powerful tool that allows casinos to reach their players 24/7 through marketing of casino specials, upcoming events, new games, and more, all while the customer experiences the fun and excitement of the virtual casino.

The player service experience is further enhanced with nLiveLink. With nLiveLink, the property's virtual nLive casino is linked to the land-based casino via the property's existing Oasis 360 casino management system. This new way of doing business gives the casino never-before-available views of player behavior, both in-casino and on-the-go.

Aristocrat will be showing its nLive virtual casino solution this week at G2E, as part of a mosaic of ways Aristocrat can help casinos grow their business. In addition to nLive, the Aristocrat mosaic includes superior math models; mobile game apps; a host of proven game titles; and Oasis 360, rated the best player tracking system in the 2012 Goldman Sachs Slot Manager Survey. See how it all comes together at G2E booth #1141 and online at www.aristocrat-us.com.

Aristocrat Technologies Inc. is a subsidiary of Aristocrat Leisure Limited (ASX: ALL), a leading global provider of gaming solutions. The Company is licensed by more than 200 regulators and its products and services are available in more than 90 countries around the world. Aristocrat offers a diverse range of products and services including electronic gaming machines and casino management systems. For further information visit the company's website at www.aristocratgaming.com.

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