SOURCE: Aristocrat

Aristocrat

April 16, 2012 13:42 ET

Aristocrat Makes First Entry Into U.S. VLT Marketplace in South Dakota

LAS VEGAS, NV--(Marketwire - Apr 16, 2012) - Aristocrat Technologies is recognized across the Americas for its extensive line of player-favorite games. Now the company is making its first entry into the U.S. VLT marketplace, having recently received approvals for its Player's World product from the South Dakota Lottery.

Earning the approval is another milestone in Aristocrat Americas' aggressive business strategy that has propelled the company forward over the past decade.

Aristocrat Americas COO Seamus McGill said the company is delighted to have received its first U.S. VLT approval.

"We are confident players will quickly recognize our Player's World™ By Demand product as a fun game to play, and that operators will quickly realize the game is a player favorite," he said.

Aristocrat and its distributor, Moss Gaming, will move immediately to place Player's World By Demand games throughout South Dakota, where the product has generated significant interest from operators.

Player's World By Demand brings six highly successful low-line games in three different player-selectable denominations under one umbrella in Aristocrat's first ever multi-game product package. Utilizing Aristocrat's Easy Play Interface, players can select their game and denomination of choice on screen with the option of changing games and denominations whenever they wish.

Aristocrat Technologies Inc. is a subsidiary of Aristocrat Leisure Limited (ASX: ALL), a leading global provider of gaming solutions. The Company is licensed by more than 200 regulators and its products and services are available in more than 90 countries around the world. Aristocrat offers a diverse range of products and services including electronic gaming machines and casino management systems. For further information visit the company's website at www.aristocratgaming.com.

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