SOURCE: Aristocrat


September 19, 2013 11:00 ET

Aristocrat Transforms the Game at G2E 2013 With Visually Stunning New E*SERIES™ Game Line

LAS VEGAS, NV--(Marketwired - Sep 19, 2013) - Aristocrat is celebrating 60 years of creating the world's greatest gaming experience, every day. Now at G2E 2013, the company is transforming the game with a lineup of new game titles, mechanics and franchises that are the biggest in the company's history.

Part of that history-making lineup is Aristocrat's visually stunning new E*SERIES™ (or Entertainment Series) line of video slot games.

"Aristocrat has always made the best games in the world for the player who likes the thrill of high volatility gameplay. But some players enjoy a more entertainment-based experience, where lower volatility, bonus rounds and other features provide a different kind of entertaining gaming experience. Our incredible new E*SERIES delivers games custom-designed to be fun, visually alluring and perfect for this under-served market," said Aristocrat Vice President of Marketing Matt Wilson.

The E*SERIES bursts onto the scene at G2E with dazzling games created to appeal to the longer-time-on-device player segment. With new games specifically designed with low to medium volatility, overemphasized win celebrations, highly visual entertainment and non-winning spin visual stimulation, the new E*SERIES is attractive to players and operators alike.

E*SERIES games feature highly stylized poker symbols, and elegant artwork adorns all the reel symbols. The E*SERIES games are housed in Aristocrat's 22" VIRIDIAN WS cabinet. A unique cabinet design comprised of purple edge lighting and a square Gamesman LED topper beckons players from across the floor, distinguishes all E*SERIES games and creates a visual destination for the games. A unique user interface and differentiated layout enhance the entertainment experience.

The E*SERIES comes to market on the back of the high-flying Sky Rider™ theme, and its two base titles, Golden Amulet™ and Silver Treasures™. With Sky Rider's Max Stacks™ technology, stacked symbols expand by covering entire column or across multiple columns. If the same symbol is stacked on two or more positions of a column, the symbols expand to form a single image, triggering anticipation modes, extended spins, special sound effects and more, all designed to enhance the entertainment experience.

In addition to a historic lineup of incredible new games, Aristocrat will also show the world's best system, and award-winning online gaming solutions. See how Aristocrat is transforming the game at G2E in booth #1141. At Aristocrat we invent, we imagine, and we create the world's greatest gaming experience, every day.

About Aristocrat
Aristocrat Technologies Inc. is a subsidiary of Aristocrat Leisure Limited (ASX: ALL), a leading global provider of land-based and online gaming solutions. The Company is licensed by more than 200 regulators and its products and services are available in more than 90 countries around the world. Aristocrat offers a diverse range of products and services including electronic gaming machines and casino management systems. For further information visit the company's website at

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