SOURCE: Aristocrat

Aristocrat

September 05, 2013 11:00 ET

Aristocrat's Award-Winning nRich™ Bonusing Solution Approved in Colorado

LAS VEGAS, NV--(Marketwired - Sep 5, 2013) - Leading land-based and online gaming technology supplier Aristocrat Technologies Inc. has received approval for its award-winning nRich™ bonusing solution  by the Colorado Division of Gaming.

The approval was granted after Aristocrat completed a successful four-week field trial of nRich at JP McGills Hotel and Casino in Cripple Creek, Colo. With the approval, Aristocrat can now sell the nRich product throughout Colorado, where Aristocrat already has 27 customers utilizing its technologically superior and award-winning Oasis 360™ casino management system.

Including Colorado, nRich is now available in 32 jurisdictions throughout North America.

Aristocrat's Vice President of System Sales and Marketing Kelly Shaw said, "We are thrilled to have earned this approval from the Division, and we are grateful to JP McGills for hosting this successful field trial. nRich has been field-proven to offer operators multiple benefits, including increased Average Daily Theoretical win, increased player time on device, increased property revenue, and growth through incentivized levels, and we are excited to now have the approval to bring this technology to Colorado."

nRich is a bonusing solution that focuses on dynamically rewarding individual players. Unlike other bonusing solutions that use generic/non-specific thresholds to initiate a bonus event, nRich is dynamic because it uses the Average Daily Theoretical win specific to a patron or to a group of patrons as the basis for the bonus. nRich visually displays a meter on screen, in front of the player, to give the player a sense of how close they are to achieving an added bonus. The visual indicator raises the player's levels of anticipation and therefore increases time on device.

About Aristocrat
Aristocrat Technologies Inc. is a subsidiary of Aristocrat Leisure Limited (ASX: ALL), a leading global provider of land-based and online gaming solutions. The Company is licensed by more than 200 regulators and its products and services are available in more than 90 countries around the world. Aristocrat offers a diverse range of products and services including electronic gaming machines and casino management systems. For further information visit the company's website at www.aristocrat-us.com

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