LAS VEGAS, NV--(Marketwire - Sep 20, 2012) - At the upcoming Global Gaming Expo, Aristocrat is bringing together a mosaic of ways for casino operators to grow their business. At Aristocrat, we invent. We imagine. We create the world's greatest gaming experience, every day. The experience begins in the casino and is made rewarding with Aristocrat's innovative and award-winning bonusing engine technology nRich™, a module of Aristocrat's sophisticated Oasis 360™ casino management system.
nRich is a totally new form of bonusing engine that focuses on dynamically rewarding individual players instead of targeting players in groups. Unlike other bonusing engines that use generic/non-specific thresholds to initiate a bonus event, nRich is dynamic because it uses the Average Daily Theoretical win specific to a patron or to a group of patrons as the basis for the bonus.
nRich visually displays a meter on screen, in front of the player, to give the player a sense of how close they are to achieving an added bonus. The visual indicator raises players' level of anticipation.
nRich recently topped Casino Enterprise Management Magazine's 3rd annual Hospitality Operations Technology (HOT) Awards List for Guest Experience Enhancement, and field studies have shown nRich's value to operators.
In one case study the theoretical win of participating players on the promotion day increased over expected theoretical win by 53.7 percent. In another, 53 percent exceeded their best ADT day in the last 90 days on the day of the promotion, and theoretical of participating players on promotion day increased over expected theoretical by 102 percent. In a third study, 43 percent of participating players exceeded their best ADT day in the last 90 days on the day of the promotion.
In addition to the nRich module that creates a rewarding casino experience, the Aristocrat G2E mosaic includes proven math models; mobile game apps; a host of proven game titles; and Oasis 360, rated the best player tracking system by Goldman Sachs. See how it all comes together at G2E booth #1141 and get an online preview now at http://www.aristocrat-us.com/.
Aristocrat Technologies Inc. is a subsidiary of Aristocrat Leisure Limited (ASX: ALL), a leading global provider of gaming solutions. The Company is licensed by more than 200 regulators and its products and services are available in more than 90 countries around the world. Aristocrat offers a diverse range of products and services including electronic gaming machines and casino management systems. For further information visit the company's website at www.aristocratgaming.com.