SOURCE: Aristocrat

Aristocrat

September 07, 2012 15:11 ET

Aristocrat's Mobile Apps Are Part of Company's Mosaic of Ways to Grow Casino Business at G2E 2012

LAS VEGAS, NV--(Marketwire - Sep 7, 2012) - At the upcoming Global Gaming Expo, Aristocrat is bringing together a mosaic of ways for casino operators to grow their business. At Aristocrat, we invent. We imagine. We create the world's greatest gaming experience, every day. The experience begins in the casino and continues online with Aristocrat's play-for-fun mobile apps for iPhone and iPad.

Aristocrat currently has 17 apps available on the Apple App Store, and they are some of the most popular of their kind, earning more than 600,000 downloads to date.

Aristocrat titles available as play-for-fun apps include Aristocrat All Stars™, Buffalo Moon™, Diamond Destiny™, Dolphin Treasure™, Dragon Emperor™, 5 Dragons™, Fire Light™, Geisha™, Imperial House™, Miss Kitty™, Sun and Moon™, Thunder King™, Tiki Torch™, Whales of Cash™, Wicked Winnings™ II and Wild Panda™.

"With our mobile play-for-fun apps, players can take the fun of their favorite casino game with them anywhere. That can help to increase product loyalty, which in turn can lead to return casino visits," said Aristocrat Americas President Atul Bali.

"Interestingly, in the App Store, on our Twitter feed and our on Facebook page, we are constantly receiving feedback from casino guests asking us to make their favorite games into play-for-fun apps," he added.

In addition to mobile play-for-fun apps, Aristocrat has created the Aristoapp, an app for iPhone and iPad that keeps Aristocrat as close as customers' fingertips. All of Aristocrat's incredible offerings can be quickly found on the Aristoapp, including descriptions of games, cabinets, and apps. Systems is also on the Aristoapp, with full descriptions of Oasis 360™ and its modules nCompass™, nRich™, nVision™ as well as the nLiveLink solution that links an nLive virtual casino to the brick-and-mortar casino. The entire North and South American team is here, too, as is information about upcoming events where customers can find Aristocrat in person.

In addition to mobile apps that offer incredible experiences on the go, the Aristocrat mosaic includes proven math models; online solutions that build player loyalty even when customers are away from the casino; a host of proven game titles; and Oasis 360, rated the best player tracking system by Goldman Sachs. See how it all comes together at G2E booth #1141.

Aristocrat Technologies Inc. is a subsidiary of Aristocrat Leisure Limited (ASX: ALL), a leading global provider of gaming solutions. The Company is licensed by more than 200 regulators and its products and services are available in more than 90 countries around the world. Aristocrat offers a diverse range of products and services including electronic gaming machines and casino management systems. For further information visit the company's website at www.aristocratgaming.com.

Apple, App Store, iPhone, and iTunes are trademarks or registered trademarks of Apple Inc.

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