SOURCE: Aristocrat

Aristocrat

September 25, 2013 11:00 ET

Aristocrat's nLive™ Virtual Casino Solution Wins "Innovation Award" in the 2013 Gaming & Leisure Gaming and Hospitality Awards

LAS VEGAS, NV--(Marketwired - Sep 25, 2013) - The award-winning nLive™ virtual casino solution from leading land-based and online gaming technology supplier Aristocrat Technologies Inc. is a winner again. nLive has been named the winner of the "Innovation Award" in the 2013 Gaming & Leisure Gaming and Hospitality Awards.

According to Gaming & Leisure, the innovation award was given to the product and corresponding company that demonstrated the best original thinking in solving one or more business problems.

"Since acquiring the nLive platform last year, Aristocrat has developed it into the leading-edge solution for the gaming industry. Our global digital technology team has created a highly scalable, feature-rich, social and real money wager-enabled platform that has a proven track record of success," said Aristocrat Vice President of System Sales and Marketing Kelly Shaw. "nLive sites have proven results including driving acquisition and retention, providing valuable total-view customer data, and evolving the customer into one who enjoys both online and in-casino play. It is a great tribute and honor to receive this award, and I extend my thanks to Gaming & Leisure and to the rapidly growing family of nLive customers."

Aristocrat's nLive/nLiveLink™ combination have begun a new era of gaming in the U.S. and have changed the meaning of the word "interoperability." nLive is a comprehensive, turnkey solution that empowers casinos to take their brand to players online in a free-play environment. While other platforms brand the online casino to the supplier, nLive empowers the casino to extend its customer experience outside of the casino walls with an incredibly large range of games.

With nLiveLink, Aristocrat has ushered in an entirely new way of doing business, linking the online world and the brick-and-mortar world, enhancing the player experience, extending the property's brand beyond its four walls, and rewarding players for time online and in-casino. The technology is nothing short of revolutionary, completing the convergence between land-based and online gaming. The interoperability between the land-based and the online casino is an Aristocrat exclusive.

nLive/nLiveLink sites have been proven to drive repeat visits in the land-based casino by allowing players to enjoy the fun, excitement and brand of their favorite casino anytime and anywhere, earning points for their play online and in the land-based casino.

Previously, nLive was named a Top 20 Most Innovative Gaming Technology Product by Casino Journal.

See how Aristocrat is transforming the game at G2E in booth #1141. At Aristocrat we invent, we imagine, and we create the world's greatest gaming experience, every day.

About Aristocrat
Aristocrat Technologies Inc. is a subsidiary of Aristocrat Leisure Limited (ASX: ALL), a leading global provider of land-based and online gaming solutions. The Company is licensed by more than 200 regulators and its products and services are available in more than 90 countries around the world. Aristocrat offers a diverse range of products and services including electronic gaming machines and casino management systems. For further information visit the company's website at www.aristocrat-us.com.

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