SOURCE: Aristocrat


August 09, 2012 10:10 ET

Aristocrat's nRich™ Bonusing Engine Technology Named to Top of Casino Enterprise Management's "HOT Awards" List for Guest Experience Enhancement

LAS VEGAS, NV--(Marketwire - Aug 9, 2012) - Aristocrat's innovative bonusing engine technology nRich™ has been named to the top of Casino Enterprise Management Magazine's 3rd annual Hospitality Operations Technology (HOT) Awards List for Guest Experience Enhancement.

"We are absolutely thrilled to be at the top of the HOT Awards list for what is clearly one of the industry's hottest, most unique, and best products to enhance the guest experience. We created nRich to be unlike any other bonusing engine on the planet -- one that focuses on the individual player. Our field results have proven that we have been successful in helping properties generate revenue by enhancing the guest experience, and now to have been chosen for this award by a team of distinguished operators is very exciting," said Aristocrat Vice President of System Sales and Marketing Kelly Shaw.

nRich is a totally new form of bonusing engine that focuses on dynamically rewarding individual players. Unlike other bonusing engines that use generic/non-specific thresholds to initiate a bonus event, nRich is dynamic because it uses the Average Daily Theoretical win specific to a patron or to a group of patrons as the basis for the bonus. nRich visually displays a meter on screen, in front of the player, to give the player a sense of how close they are to achieving an added bonus. The visual indicator raises players' level of anticipation and therefore increases time on device.

Traditional bonusing products are geared more towards groups than individuals, and they use traditional triggers such as coin in, coin out, coin loss and time played. nRich breaks from tradition and looks at each individual and their personal play habits; calculates an individual's daily play amounts and trips and applies rewards based on that amount automatically.

nRich has been field-proven offering operators multiple benefits, including: increased Average Daily Theoretical win, increased player time on device, increased property revenue, growth through incentivized levels, and increased player card sign-ups.

HOT nominees were judged by an expert panel that included Bob Ambrose, professor and independent gaming consultant; Stephen Keener, assistant vice president casino operations, Dover Downs Hotel & Casino; J.B. King, CIO, San Manuel Band of Mission Indians; Donald Kneisel, vice president of information technology, Resorts Casino Hotel; Sheleen Quish, senior vice president of human resources and IT, Ameristar Casinos Inc.; and Wendy Reeve, director of casino operations, Sycuan Casino.

Aristocrat Technologies Inc. is a subsidiary of Aristocrat Leisure Limited (ASX: ALL), a leading global provider of gaming solutions. The Company is licensed by more than 200 regulators and its products and services are available in more than 90 countries around the world. Aristocrat offers a diverse range of products and services including electronic gaming machines and casino management systems. For further information visit the Company's website at

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