BOSTON, MA--(Marketwired - Jul 12, 2016) - TimeTrade®, the leading provider of appointment-driven personalization, today announced that Arizona Federal Credit Union has selected TimeTrade for its appointment scheduling and mobile banking platform. Arizona Federal will leverage TimeTrade's omnichannel Banking by Appointment and other customer engagement capabilities to optimize in-branch efficiency and deliver personalized member services.
Arizona Federal is a Phoenix-based, $1.3 billion financial services institution with more than 125,000 members. It has more than a dozen ServUs Center locations in the metropolitan Phoenix area.
TimeTrade's omnichannel Banking by Appointment capabilities simplify online appointment scheduling, provide an exceptional customer experience, and deliver on the promise of personalized banking for mobile customers. Banking by Appointment will enable Arizona Federal members to book in-branch, web and phone appointments or join the queue though a wide range of channels including the website, mobile app and by phone. This flexibility enables members to determine the most convenient time for them to meet with a financial coach and schedule that time via their preferred channel.
"After an extensive technology review, we knew TimeTrade was exactly the right platform to support Arizona Federal's growth and bolster our emphasis on delivering outstanding member service by leveraging online capabilities," said Jason Paprocki, chief operating officer of Arizona Federal Credit Union. "Deploying TimeTrade will enable us to deliver personalized banking to every member through a unified platform that simplifies appointment scheduling and ensures an exceptional experience."
According to a recent industry survey, credit unions that aren't digitally savvy are losing market share to more technologically advanced competitors. With tech-native millennials overwhelmingly using mobile apps to manage their finances, banking leaders are realizing that the best way to build loyal and longstanding relationships is by using mobile technology to drive in-person interactions.
TimeTrade's recent State of Retail Banking 2016 Consumer Survey reveals that consumers crave personalized attention from their banks and strongly prefer in-person assistance when making significant decisions. Surprisingly, the survey found that those same tech-native millennials are the age group that most prefers to schedule in-person appointments with professionals to discuss major financial decisions. TimeTrade enables Arizona Federal to meet that need by connecting members with the right credit union employee, which helps Arizona Federal deepen its relationships with members, enhancing their trust and loyalty.
"Be it online or in-branch, banks and credit unions today must make each customer feel they are a unique, valued individual, whether they're performing day-to-day transactions or planning major financial decisions -- and this invariably includes in-person assistance," said Gary Ambrosino, CEO of TimeTrade. "We're proud to help Arizona Federal Credit Union deliver that individualized attention by using our omnichannel, unified SaaS platform to develop more rewarding, personalized relationships with its members."
TimeTrade provides an omnichannel appointment-driven personalization solution to consumer retail, retail banking, health and wellness, higher education and telecom customers. TimeTrade's SaaS-based appointment-centric customer experience solution enables customers to convert digital first touch interactions into a high-value, in-person meeting. TimeTrade has driven 400 million connections between consumers and businesses, directly translating into more than $3 billion in commerce every year.
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