SOURCE: Ark Naturals

February 20, 2008 08:57 ET

Ark Naturals®, Creators of All-Natural Health Protection Products for Dogs and Cats, Announces the Launch of Two Oral Hygiene Products, Breath-Less Fizzy Plaque-Zapper and Breath-Less Brushless-Toothpaste (Patents-Pending) at Natural Products Expo West in Anaheim

February Is National Pet Dental Health Month and According to Studies, an Astounding 80% of All Dogs and 70% of All Cats Begin to Have Dental Problems by the Age of Three

LOS ANGELES, CA--(Marketwire - February 20, 2008) - While oral hygiene is always a major concern with pet owners and most will buy products to assist in proper oral hygiene, unfortunately due to the nature of the delivery of these products to the pet, most only get used once or twice. A majority of pet owners rely on their veterinarian to clean their pets' teeth. Of course this is not only quite costly and many times the pet guardian seeks dental health treatment only after damage has begun. In addition, a once-a-year teeth cleaning does not provide a daily ongoing solution to proper oral hygiene.

Ark Naturals® has been providing a variety of all-natural, health solution products for dogs and cats for over twelve years and is now very excited to introduce two new oral products that will change they way pet lovers address their pet's oral hygiene problems. The products are called Breath-Less Fizzy Plaque Zapper and Breath-Less Brushless-Toothpaste (patents-pending). With the introduction of these new Ark Naturals products, pets are actually able to care for their own teeth! Simply put, there are no other pet oral hygiene products currently available that not only offer this unique type of delivery system but use these patent-pending ingredients.

Breath-Less Fizzy Plaque-Zapper, is a completely natural, odorless, colorless, tasteless effervescent that is activated when it is placed into your pet's drinking water. It will absolutely not change your pet's eating or drinking habits. Plaque-Zapper contains all naturally occurring enzymes that are activated when they come in contact with your pet's mouth saliva. Plaque-Zapper changes the ph of your pet's saliva and slows the growth of mouth bacteria. Mouth bacteria is responsible for the growth of tartar, plaque, gum discomfort and, bad breath. Plaque-Zapper will also help to whiten teeth.

Unlike many of the oral hygiene products that are available in the pet industry, Plaque-Zapper does NOT contain any chlorine or bleach ingredients and absolutely NO artificial colors, flavors, wheat, corn, sugars. Simply empty a packet in a pet's drinking water, and your pet does all the work.

Breath-Less Brushless-Toothpaste may appear similar to other pet dental chew products, however the similarity ends with the look of the products. Breath-Less Brushless-Toothpaste on the outside contains proven breath freshening ingredients and ridges for effective scrubbing. Breath-Less Brushless-Toothpaste on the inside contains Ark Naturals patent-pending toothpaste center for plaque, tartar and bacteria support. Brushless-Toothpaste contains a patented bio-available form of Vitamin C called Stay-C® 50. Clinical studies have shown that Stay-C 50 inhibits the growth of plaque forming bacteria and supports healthy gums, which therefore creates an additional barrier against bacteria growth. Glucoxidase is a natural enzyme that slows the growth of mouth bacteria and sodium pyrophosphate, an ingredient that disrupts tartar build up.

Poor oral hygiene does not simply affect a pet's teeth and breath. Untreated oral problems can lead to even more serious problems that could damage the heart and kidneys

As with all the Ark Naturals products now available to consumers nationwide, these two new additions to the nutraceutical product line are manufactured here in the United States following all USDA guidelines.

About Ark Naturals®

Founded by Susan and Jay Weiss in 1995 and based in Naples, Florida, Ark Naturals was founded on the belief that our four-legged family members should be given the same consideration when it comes to the types of products available for animals, who could benefit from products that are chemical free. Susan and Jay quickly discovered that even though the market for natural products for humans was growing rapidly, the pet industry was virtually wide open in regard to natural products for dogs and cats.

Ark Naturals, which initially began with one product, now has over fifteen different product lines. In January 2008, Ark Naturals launches two revolutionary oral hygiene products, Breath-Less Fizzy Plaque-Zapper and Breath-Less Brushless-Toothpaste (patents-pending). For distribution inquiries, please call Susan Weiss, 800.926.5100 or For all publicity inquiries, please contact Darren Jordan, 323.230.7379 or Please visit us at the Natural Products Expo West in Anaheim, March 14th - 16th, Booth # 3875.

Contact Information

  • For more information:
    Darren Jordan
    323.230.7379 (Office)
    310.628.9222 (24/7)
    Email Contact