SOURCE: Arketi Group

Arketi Group

August 12, 2009 11:45 ET

Arketi Launches BtoB Technology Marketing Thought Leadership Series With Webinar on Business-to-Business Positioning

Jajeh to Share BtoB Positioning Best Practices During Free Webinar

ATLANTA, GA--(Marketwire - August 12, 2009) - Arketi Group, a high tech business-to-business public relations and marketing firm, announced today a complimentary webinar ( that will kick-off an ongoing Thought Leadership Series for BtoB PR and marketing professionals in technology.

A combination of webinars and the firm's third annual High-Tech CMO Roundtable will be held through the rest of the year as a way to help technology marketers and PR pros understand and benefit from industry trends and best practices.

The first webinar will be led by Arketi Principal Sami Jajeh on the topic of BtoB positioning. Entitled "Uniting Messaging and Segmentation for Better Marketing Results," the free webinar will be Thursday, Aug. 27 from 2 p.m. to 3 p.m. Eastern.

"Developing a high-level message can be challenging, especially for technology companies," said Jajeh. "In trying to cater to multiple verticals, products and audiences, marketers often dilute an organization's true message and ultimately inhibit their sales team. It is critical to formulate an overarching message that resonates on both the corporate level as well as for individual solutions."

During the webinar, Jajeh will present key tenets of successful positioning and share with participants how BtoB companies can effectively unite messaging with segmentation. He will also provide a specific example of how one BtoB technology company used this approach to garner a sustainable competitive advantage.

To sign up for this complimentary webinar, click here.

View the social media release, complete with video and other multimedia content.

About Arketi Group

Arketi Group is a public relations (PR) and marketing firm that helps business-to-business (B2B) technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by BtoB magazine as one of the nation's "Top BtoB Agencies," Arketi's core belief is that marketing generates revenue. Clients benefiting from this approach to B2B marketing include Cbeyond, Convergys, Flo Healthcare, Inovis, OB10 and Xerox Mortgage Services. For more information, call 404-929-0091 ext. 202 or visit


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