SOURCE: Arm and Hammer

Arm and Hammer

March 04, 2016 16:43 ET

Arm & Hammer™ Truly Radiant™ Unveils New Oral Care Collection for a Clean & Fresh Smile

New Products Offer a Cleaner, Fresher and More Radiant Smile

EWING, NJ--(Marketwired - Mar 4, 2016) - Church & Dwight Co., Inc., the maker of ARM & HAMMER™ Truly Radiant™, announced the launch of its new line of Clean & Fresh oral care products that provide superior cleaning, whitening and lasting freshness. Featuring purple packaging, the Clean & Fresh collection includes Truly Radiant™ Toothpaste and Rinse, as well as a Spinbrush™ Battery-Powered toothbrush and Spinbrush™ Manual toothbrush.

"We believe that the Clean & Fresh products will give consumers something to smile about -- the collection goes beyond freshening to provide unique cleaning benefits so that you can feel confident and truly radiant each time you smile," said Tim Seitter, Vice President of Oral Care Marketing, Church & Dwight Co., Inc.

ARM & HAMMER™ has enlisted actress Alison Sweeney as the face -- and smile -- of the brand for the third consecutive year. The actress, author and producer embodies true radiance by embracing a balanced lifestyle and practicing healthy habits, while also inspiring women to do things that make them feel beautiful and radiant from the inside out. Sweeney will be featured in the new collection's marketing campaign, including television, print and digital advertising.

"The commitment that the ARM & HAMMER™ Truly Radiant™ brand gives to empowering everyone to feel radiant, both with their smiles and in their daily lives, is exactly why I'm ecstatic to continue my partnership for a third year," said Sweeney. "I love to start and end my days with Truly Radiant Clean & Fresh toothpaste because I know it cleans my teeth and strengthens my enamel while the Spinbrush™ Battery-Powered toothbrush targets those hard-to-reach places."

New ARM & HAMMER™ Truly Radiant™ Clean & Fresh Toothpaste removes more plaque than the leading whitening toothpaste and whitens, while the peroxide and alcohol-free Rinse helps you achieve a radiant smile in just five days*. Both the Clean & Fresh Manual and Battery-Operated Spinbrush™ toothbrushes provide the ultimate brushing experience for a cleaner, fresher and more radiant smile.

The ARM & HAMMER™ Truly Radiant™ Clean & Fresh product line is available at mass, drug and grocery retailers nationwide. For more information, please visit trulyradiant.com.

Church & Dwight Co., Inc. manufactures and markets a wide range of personal care, household and specialty products, under the ARM & HAMMER™ brand name and other well-known trademarks.

*When used in combination with ARM & HAMMER™ Truly Radiant™ Toothpaste. Data on file.

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