SOURCE: Armaan Swiss Diamond Watches

Armaan Swiss Diamond Watches

October 20, 2009 07:00 ET

Armaan Swiss Diamond Watches Celebrates Dallas Launch at Bachendorf's

Dallas Cowboys Create a Win for Armaan

DALLAS, TX--(Marketwire - October 20, 2009) - Armaan Swiss Diamond Watches celebrated the formation of its retail partnership with luxury Dallas retailer Bachendorf's, by holding a celebrity-studded event at the jeweler's Galleria location. The reception, hosted by Dallas Cowboys Steve McGee, Martellus Bennett and Ken Hamlin, marked Armaan's continued U.S. expansion in the United States market.

Armaan's messaging is entirely about quality. "Armaan is a timepiece for the person who demands quality and possesses a sense of style," said Nas Ekangaki, Executive Sales Director, Armaan Swiss Diamond Watches.

"The brand exclusively uses VVS1 diamonds in all of its timepieces, which gives these watches significant brilliance. The entire execution of these watches from the diamond quality to the gold finishes all the way to the deployment buckles and alligator leather straps make this a timepiece for those that want to make a statement about quality. This watch is an accessory for the discriminating buyer who states their uniqueness. Armaan says a lot about an individual's personal sense of style and values," adds Ekangaki.

The Armaan line is priced from $3,000 - $90,000 and boasts various collections including, Eterno, Spectrum, Skeleton 'Big Boy' and Chronograph. Timepieces range from understated elegance to ultimate luxury. A watch from The Eterno collection is the most understated with 21 VVS1 diamonds weighing in at .42cts. The spectrum collection is made up of significant timepieces, with 14.72cts. of VVS1 diamonds, a cool 2,179 stones. Each Armaan timepiece is produced in a limited edition.

Luxury always holds its value. But who can put a price on personal style? Armaan it would appear, has done just that.


About Armaan Swiss Diamond Watches

Based in Lugano, Switzerland, Armaan was founded in 2006 by Nirav Bhansali. Men's and ladies timepieces range from $3,000 to $90,000 and are available in a variety of styles and color combinations. Each collection is produced, with high-level Swiss manufacturing and production standards.

Contact Information

  • Press Contact:
    Christine King
    TMG International
    Email Contact