SOURCE: Permuto


May 19, 2010 10:51 ET

Armin Ebrahimi, Former SVP of Product Engineering for Yahoo!, Joins Online Advertising Company Permuto

PALO ALTO, CA--(Marketwire - May 19, 2010) -  Permuto, a leader in online performance advertising, today announced that Armin Ebrahimi has joined the company as part of the senior management team. In his new role as chief operating officer, Armin will be responsible for managing and operating Permuto's business lines, including product development, engineering and IT, business intelligence and operations, as well as finance.

Armin brings extensive background and experience to Permuto. Most recently, he served as the senior vice president of platform engineering at Yahoo!. He joined Yahoo! in 1998 and was responsible for building out the online advertising system for the company, which by 2004 had become the largest, most scalable brand advertising platform at one of the lowest operating costs in the industry. Between 2004 and 2008, Armin took over responsibility for Yahoo!'s premium services including Yahoo! Small Business, large partnerships including AT&T and Verizon, My Yahoo!, Yahoo! front page, mobile, digital home, as well as core platform services which included personalization and geo services.

Prior to his various roles within Yahoo!, Armin was the founder and CEO of TRIicon Solutions, Inc., a company that built performance and operations management consoles for Tandem Computers and was eventually acquired by the Tandem division for Compaq computers. Armin has a Ph.D. in organizational management and a B.S. and M.S. degree in computer science from Chico State University and has graduated with distinction.

"Armin is considered one of the brightest minds in the online advertising industry, and we are thrilled to welcome him to the Permuto team," said Shaukat Shamim, CEO of Permuto. "With his proven track record in building and managing one of the most successful brand advertising platforms in the space, we are looking forward to Armin leveraging his vast industry knowledge and experience in his new role as COO for Permuto."

"Permuto is rapidly gaining market share and momentum as more and more marketers do away with the ineffective, old school methods of utilizing online display," said Armin. "I'm excited to join a company that is taking such an innovative approach and delivering extremely positive results to its expanding clientele of e-commerce and online marketers."

About Permuto
Permuto is the creator of the Buyer Acquisition Channel for e-commerce, which delivers search-like performance and automation to display advertising. Through its BuyerIndex, Permuto develops knowledge of a buyer's intent, activity and history for millions of individual products. An automated Buyer Marketplace connects merchants and shopping sites with active buyers and delivers highly-personalized, relevant, and attractive offers. The result is a channel that taps into the more than 80 percent reach of online display advertising with greatly enhanced conversions.

Headquartered in Palo Alto, CA, Permuto was founded in April 2008 by pioneers in display and search advertising and was selected as one of "The World's Most Intriguing Startups" by BusinessWeek.

Contact Information

  • Media Contact:
    Carla Vicens
    blast! PR for Permuto
    (919) 833-9975 x10
    Email Contact