SOURCE: Armorize Technologies, Inc.

Armorize Technologies, Inc.

February 11, 2011 09:00 ET

Armorize Technologies Launches New Solution Focused on Anti-Malvertising at RSA Conference 2011

HackAlert SafeImpression™, Armorize Technologies' New Anti-Malvertising Solution Built to Aid the Online Ad Industry in Combating the Rising Threat of Malicious Online Advertising, to Be Showcased at RSA Conference 2011

SAN FRANCISCO, CA--(Marketwire - February 11, 2011) -  Armorize Technologies, Inc., the global leader in web malware detection solutions, launches its latest solution HackAlert SafeImpression at the RSA Conference 2011

SafeImpressionis developed based on Armorize's industry proven anti web malware solution, HackAlert and entails technical advances involving multiple behavioral and static analysis techniques as well as Armorize's media reputation database. Offered as a SaaS Service, SafeImpression monitors and safeguards ad networks, ad exchanges, ad optimizers and publishers from malvertising.

Malvertising, or malicious online advertising, is the term used to describe a technique used by hackers to embed malicious code in legitimate advertisements. Once introduced into the advertising network ecosystem these malicious ads frequently go undiscovered and are traded, bought and sold throughout the ad networks.

Unique to Armorize, SafeImpression analyzes ad tags, creative and the actual impressions displayed. This ensures the creative is authentic and unaltered, and the impressions viewed by users are compliant with brand safety standards.

SafeImpressionprovides organizations with a solution able to not only detect malicious advertisements but to track their origins back to the source and provide valuable forensic data about the incident ensuring that publishers and ad networks have the highest quality, safest ads available and only work with reputable ad sources.

About Armorize Technologies, Inc. http://www.armorize.com

Armorize Technologies founded in 2005, is the leading provider of anti web malware solutions aimed to deliver end-to-end security safeguarding enterprises from hackers seeking to exploit vulnerable Web applications. Armorize Technologies builds its solutions on years of academic research including the WAVES and WebSSARI projects which garnered best paper nominations at the prestigious 2003 and 2004 World Wide Web Conferences.

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