SOURCE: Arnold Worldwide

Arnold Worldwide

March 17, 2010 13:14 ET

Arnold Worldwide Named Integrated Marketing Partner for Huntington National Bank

BOSTON, MA--(Marketwire - March 17, 2010) - Arnold Worldwide, Boston's leading national advertising and marketing agency, confirms that this week it has been appointed the lead integrated marketing partner for Huntington National Bank, and its parent, Huntington Bancshares Incorporated. Huntington is a $52B regional bank holding company headquartered in Columbus, Ohio. Huntington has over 600 banking offices and 1,400 ATMs located throughout the Midwest. The bank has been serving customers for more than 143 years.

As the lead integrated marketing agency, Arnold will handle all of Huntington's traditional advertising duties. In addition, Arnold will provide strategic leadership and creative guidance for all of Huntington's 360° marketing programs including web marketing, direct marketing, social media, in branch marketing, local promotions and employee communications. Huntington invests over $40million annually in its marketing and communications programs. Arnold's sister agency, MPG, will assume media planning and buying for the bank. New work is expected in June of 2010.

"We are very pleased to team up with another strong regional bank," said Francis J. Kelly III, Arnold's Vice Chairman. "We enjoy the banking industry and believe Huntington is well positioned for the future. The opportunity to go beyond advertising to be a full, integrated marketing and media partner is particularly attractive to an integrated shop like Arnold." 

New CMO of Huntington, David Clifton, who has 25 years of extensive marketing and brand development experience, most of it in banking said, "Arnold is an agency that has a long-standing track record of producing results for their clients. It is an excellent choice to help drive a meaningful, integrated brand position as we significantly step up our investments in marketing."

The addition of Huntington Bank is Arnold's fourth significant account win in 2010. So far this year the Panasonic Consumer Electronics, Mike's Hard Lemonade, Ocean Spray International and Huntington Bank brands have all turned to Arnold for integrated marketing support. "Our creative campaigns are delivering strong business results despite the tough economy," commented Andrew Benett, Arnold's recently named CEO. "We look forward to helping these great new clients, including Huntington, achieve the results they deserve." 

About Huntington
Huntington Bancshares Incorporated is a $52 billion regional bank holding company headquartered in Columbus, Ohio. Through its affiliated companies, Huntington has been providing a full range of financial services including checking, loans, savings, insurance and investment services to customers for 144 years. Huntington has more than 600 banking offices and offers retail and commercial financial services through its 600 banking offices; online at huntington.com; through its telephone bank; and through its network of over 1,300 ATMs.

Arnold Worldwide is a global communications company focused on delivering break through creative solutions that drive strong business results. Our philosophy, Great Work Works, is the foundation of our creative success and has made Arnold one of the top five most creatively awarded agencies of the past decade. We are proud to represent a diverse portfolio of clients, including Amtrak, Carnival Cruise Lines, Fidelity Investments, Hershey's, Huntington Bank, Jack Daniel's, McDonald's, Nike, Ocean Spray, Panasonic, Pearle Vision, Progressive, Southern Comfort, Titleist, truth®, Tyson, Vertex, Volvo and many other great brands. Arnold delivers services across all communication touch points -- advertising, digital, promotions, direct, design, branded content -- under one bottom line. Arnold is part of Havas Worldwide and has offices in Boston, Washington DC, New York, Toronto, London, Amsterdam, Prague, Milan, Madrid, Lisbon, Sydney, São Paulo and Shanghai. www.arnoldworldwide.com.

Contact Information

  • CONTACT: Lisa Unsworth
    Arnold Worldwide
    617.587.8000