November 14, 2013 09:30 ET

Aroma Espresso Bar Adopts MyCheck to Allow Patrons to Pay, Manage Loyalty Benefits, Using Their Smartphone

NEW YORK, NY--(Marketwired - Nov 14, 2013) - MyCheck, the leading checkout app for restaurants and other businesses across 3 major markets worldwide, announced today that the Aroma Espresso Bar chain is now accepting MyCheck to allow patrons of the New York City and New Jersey locations to pay and manage their loyalty benefits from their smartphone.

Users check into any participating location and obtain a 4-digit code that the cashier enters into the restaurant's Point of Sale system, seamlessly accepting payment and generating an email receipt. Upon initial check-in, users are invited to join the company's loyalty program and can redeem a free coffee as an incentive for doing so. The loyalty program provides another free coffee after 12 coffees are purchased, and the app automatically handles the "punch," eliminating the need for a separate card for the user to carry and a separate system for the merchant to deal with.

Gil Kiryati, CEO of Aroma US, said, "We are always looking for new ways to make our guests' experience more comfortable and enjoyable. MyCheck provides two main benefits for us -- a faster experience at checkout because the payment is automatically captured and a more assured way of managing our loyalty program. We are excited to offer special promotions to our most loyal customers and track redemptions accordingly."

Tal Nathanel, MyCheck US CEO, said, "The MyCheck app works in a wide array of environments -- Michelin-rated restaurants, coffee shops like Aroma, gastropubs, etc. This gives our users many options to choose from, which drives usage and adoption. In Aroma, we are pleased to provide not just payment, but a built-in loyalty element as well, so that users don't have to carry around punch cards. For the chain, this means that they know the free coffee is really being given to a new customer, or to a customer that has consumed 12 coffees, minimizing the fraud that is always a concern of loyalty program operators."

About Aroma Espresso Bar:
Founded in 1994, Aroma opened its first espresso bar in downtown Jerusalem where it grew to over 120 branches serving 25 million customers a year. Today, Aroma's gourmet coffee, fresh and healthy food, innovative design, pleasant atmosphere and excellent service are available internationally. Aroma Espresso Bar, developed primarily through single-franchise stores, has a global reach in over three continents namely North America, Europe, and Asia. Aroma US is comprised of 10 conveniently located branches, with four in New York City, one in Paramus, NJ, four in Miami, FL and one in Bethesda, MD. For more information, visit

About MyCheck:

How it Works
1. Check in to location
2. Give server 4-digit code
3. View bill
4. Split bill by item, amount or percentage
5. Add tip and pay

MyCheck is the leading mobile payment provider working in hospitality and beyond, having won first place in the CE Week Mobile App Showdown, second place in the Mobile Tech 2012 competition, and finalist at the GSMA Global Mobile Awards for Best NFC/Mobile Money Product or Service. Merchants benefit from the app in multiple ways, with faster turnarounds, less chargebacks, improved customer service and more targeted marketing based on consumption. MyCheck is PCI compliant, meeting the industry's highest standards for protection of consumer information, and integrates seamlessly with Point of Sale systems. The MyCheck app is free for users to download. It is user-friendly, and convenient, and promises a unique and streamlined check out experience without having to wait for the check or the credit card slip. More information is available at

Contact Information

  • Media contact:

    Meir Kahtan
    +1 212-575-8188
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