SOURCE: Artec Consulting

January 22, 2014 09:00 ET

Artec Consulting Unveils Strategic Initiatives to Drive Value to Clients and Marketing Platform

SAN DIEGO, CA--(Marketwired - Jan 22, 2014) - Artec Consulting Corp. (OTCQB: ACTL), an emerging vertically integrated marketing firm providing affiliate marketing, publishing and strategic consulting solutions, today provided a corporate update, including key strategic initiatives, the establishment of Artec Media and Artec Media Partners, intended to provide greater value to customers and differentiation in the market.

CEO Caleb Wickman said that "Internet technologies and social networks are proving to be invaluable resources to effective campaign planning and execution for advertisers and brands. One of our primary value propositions to our customers is that we are technology-agnostic, incorporating best-in-class technologies into campaigns that we design and manage, based on our understanding of our clients' specific objectives and budgets. Our belief has been that by focusing on each campaign as a partner, or stakeholder, we will drive better results."

Artec Consulting is pleased to announce the launch of Artec Media and Artec Media Partners, which will enable the company to more effectively cater to a broader range of customers:

Artec Media

In contrast to conventional marketing firms which provide any, or a combination of affiliate or performance marketing solutions, publishing capabilities, or agency services, Artec Consulting has developed a full-service platform under the Artec Media banner. Wickman added that "Where other firms in the market do provide this capability, they primarily cater to Fortune 100 and Fortune 50 clients. We are bringing agency level full-service marketing solutions to the broader market."

Artec Media Partners

Artec Media Partners is being launched in the first half of 2014 to identify and strategically align with select customers through profit-sharing and in strategic situations, through direct investment into campaigns. "We understand that small and mid-sized advertisers, and emerging brands are faced in many cases with narrow budgets. At the same time, many of these firms have exceptional products and services to offer, and we believe that with our help, they can and will be highly successful. In these situations, we will become stakeholders in these firms and their campaigns, enabling them to leverage our resources and enabling us to join in their success," Wickman said. "This is truly unique territory, but it is also a tremendous opportunity for us to drive shareholder value."

Safe Harbor and Informational Statement

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. This document includes "forward-looking statements" within the meaning of the securities laws. The words "may," "could," "should," "estimate," "project," "forecast," "intend," "expect," "anticipate," "believe," "target," "plan," "providing guidance" and similar expressions are intended to identify information that is not historical in nature.

This document contains forward-looking statements. All statements, other than historical facts, including, but not limited to: the expected benefits of the transaction such as improved operations, growth potential, market profile, the competitive ability and position of Artec Consulting Corp. (or the "Company") and any assumptions underlying any of the foregoing, are forward-looking statements. Such statements are based upon current plans, estimates and expectations that are subject to risks, uncertainties and assumptions. The inclusion of such statements should not be regarded as a representation that such plans, estimates or expectations will be achieved. You should not place undue reliance on such statements. Important factors that could cause actual results to differ materially from such plans, estimates or expectations include, among others, factors as detailed from time to time in the Company's filings with the Securities and Exchange Commission ("SEC"), including Artec Consulting Corp.'s Annual Reports on Form 10-K for the year ended January 31, 2012, and Quarterly Reports on Form 10-Q for the quarter ended October 31, 2013, and in other materials that have been filed by Artec Consulting, which are available on the SEC's web site (www.sec.gov).

All forward-looking statements contained in this document and the documents referenced herein are made only as of the date of the document in which they are contained, Artec Consulting Corp. undertakes no obligation to update any forward-looking statement to reflect events or circumstances after the date on which the statement is made or to reflect the occurrence of unanticipated events except as required by law. Readers are cautioned not to place undue reliance on any of these forward-looking statements.

About Artec Consulting Corp.

Artec Consulting Corp. ("Artec," "the Company," "we" or "us") is a vertically integrated marketing firm that provides affiliate marketing, publishing and related professional services focused on developing and executing comprehensive strategies and programs that supports customer business goals. The Company offers a comprehensive suite of online marketing and reporting solutions, including lead gen (prospect email, performance display, mobile marketing), performance media (PPC, SEO, social media, retargeting) and affiliate marketing, as well as other related web services. For more information go to www.artecinc.net.

Contact Information

  • Todd Pitcher
    858-518-1387