SOURCE: Artefact Group

Artefact Group

March 22, 2010 12:30 ET

Artefact Continues to Grow Its Research and Design Team

Artefact Builds Its Expertise in the Digital Design Space With Strategic Hire of SectionSeven Co-Founder Craig Erickson

SEATTLE, WA--(Marketwire - March 22, 2010) - Artefact, a Seattle-based design consultancy, today announced that it has added Craig Erickson to the team as a creative director. Erickson, who has nearly 15 years experience in creative direction and design, will bring talent and experience, both technical and creative, ranging from interactive to print.

Erickson joins Artefact from SectionSeven, an award winning design and development studio, where he was the co-founder and creative director. He managed to produce a culture founded on creativity and craft while focusing on the collaborative efforts of design and development. 
Prior to SectionSeven, he was a designer at Glympse, a mobile location sharing application. 

In addition to his work at SectionSeven and Glympse, Erickson has spent time working on software experiences, interactive advertising, gaming, and identity projects. During his 12 years of experience his work has been recognized, featured, and published in many countries and gathered a slew of interactive and design awards including three awards from CommArts Interaction Design, OneShow interactive, FWA, a gold at SeattleShow and many more. Erickson has worked with companies like Microsoft, Google, Nintendo, Nike, GoodbySilverstein&Partners.

"We are ecstatic that Craig is joining Artefact as he will be an integral part of our business," said Gavin Kelly, Artefact principal and co-founder. "Craig has a great deal of specialized and deep experience in the design community and we look forward to continuing to expand our business with his contributions."

Craig has a Bachelor of Arts in Graphic Communication from Eastern Washington University. Outside of work he enjoys spending time outdoors, creating art, and exploring design applied to many interests and endeavors.

About Artefact

Artefact ( is a design consultancy that works with a variety of high tech consumer electronics, communications, and computer software clients to research user needs and design breakthrough software and technology products.

Since 2006, Artefact has partnered with major industry players like Microsoft, Intel, Panasonic, Apple, SONOS and John L. Scott Real Estate to deliver innovation to mobile systems, gaming and entertainment systems (xBox 360, SONOS Multi-Room Music Player), in-flight entertainment systems, natural user interfaces (Microsoft Surface), client applications (Microsoft WorldWide Telescope), and productivity solutions (Office Live), just to name a few. Artefact has also earned industry recognition winning awards from AIGA and I.D. Magazine in their annual design competitions in 2008 and 2009. Artefact is a young company, but with rapid growth, it is becoming a prominent player in user experience design.