SOURCE: Artefact Group

Artefact Group

March 22, 2010 13:30 ET

Artefact Honored in HOW Magazine's Interactive Design Awards Program

Design Consultancy Recognized for Four Projects in Prestigious Industry Publication

SEATTLE, WA--(Marketwire - March 22, 2010) -  Artefact Group, a Seattle-based design consultancy, today announced that its work was recognized by HOW Magazine, the premier outlet for graphic-design professionals, in their Interactive Design Awards for four projects: Microsoft Research WorldWide Telescope, Live Mesh Travel Application Concept for Microsoft, the Nau Concept Site, and The Wall: A Next Generation Retail Experience for Snowboard Connection. The awards are featured in the April 2010 issue. 

Out of hundreds of entries, Artefact was selected by a panel of judges who looked at navigation, aesthetics, technicality, communication and whether the project achieves the client's mission.

"It's very exciting to see Artefact's work being recognized by the design industry," said Rob Girling, principal and co-founder of Artefact. "As a design firm that works with companies to develop next generation user experiences, we aim to create new and innovative ways to utilize technology and provide an interesting way to enhance products. Our work on these projects illustrates how we work with our clients."

Artefact's work on the Microsoft Research WorldWide Telescope was selected as an outstanding consumer website. The WorldWide Telescope, which was a joint effort between Artefact and Microsoft, is virtual telescope software. The software offers an interactive experience that allows users to explore the sky and the universe from a variety of image sources such as the Hubble Telescope.

The Live Mesh Travel Application Concept for Microsoft received merit recognition in the miscellaneous category. Live Mesh is a travel application concept which illustrates how the emerging Live Mesh platform can enhance a traveler's experience. As the popularity for Mesh technology grows in the technology sector, Artefact developed a concept targeted at consumers that enabled travelers to communicate with fellow travelers and manage separate channels such as their airlines, hotels and travel activities. 

The Nau Concept Site received merit recognition in the miscellaneous category as well. The Nau Concept Site is a future-looking e-commerce Web site concept for the Nau clothing brand. The new user interface concept, which utilized the latest technologies such as Silverlight, Flex, Deepzoom and Photosynth, offers a view into the future of what online shopping focused on a user's experience could look like, including how the retailer's site can connect with its brand personality and create a richer Web experience.

Additionally, Artefact was recognized with a merit award in the miscellaneous category for its conceptual development work on The Wall: A Next Generation Retail Experience for Snowboard Connection. The Wall is a concept aimed at the retail industry for implementing new technology that complements the in-store and online shopping experiences. Some of the next generation concepts The Wall incorporates include: how mobile and wireless technology will enter into the shopping experience, how customers will interact with merchandise and technology in physical stores and online, bridges that will connect mobile, online and in-store shopping experiences and how retailers can innovate with respect to their customer base.

Artefact has been recognized for their outstanding work by design industry awards in the past, such as the "365: AIGA Annual Design Competition 30," I.D. Magazine's "Annual Design Review" and the "International Design Excellence Awards" (IDEAs). 

About Artefact
Artefact (www.artefactgroup.com) is a design consultancy that works with a variety of high tech consumer electronics, communications, and computer software clients to research user needs and design breakthrough software and technology products.

Since 2006, Artefact has partnered with major industry players like Microsoft, Intel, Panasonic, Apple, SONOS and John L. Scott Real Estate to deliver innovation to mobile systems, gaming and entertainment systems (xBox 360, SONOS Multi-Room Music Player), in-flight entertainment systems, natural user interfaces (Microsoft Surface), client applications (Microsoft WorldWide Telescope), and productivity solutions (Office Live), just to name a few. Artefact has also earned industry recognition winning awards from AIGA and I.D. Magazine in their annual design competitions in 2008 and 2009. Artefact is a young company, but with rapid growth, it is becoming a prominent player in user experience design.