SOURCE: Artfest International, Inc.

January 11, 2010 08:15 ET

Artfest Appoints Sports Marketing Guru Lawrence Castro as Senior Vice President of Sports and Education

Prominent Golf Industry Figure Is Highly Accomplished Sports Marketer and Developer of Products, Programs, and Sporting Resorts

DALLAS, TX--(Marketwire - January 11, 2010) - In a move to further fortify its executive management team, Artfest International, Inc. (OTCBB: ARTS), a leading edge arts distribution company, announced today that globally recognized sports marketing expert, Lawrence Castro, has joined Artfest and its wholly owned subsidiary, Charity Sports Distributors (CSD), as Senior Vice President of Sports and Education. In this role, Mr. Castro will lead the expansion of Artfest's sports businesses. As a prominent figure in the sports industry, he will tap into his vast network to create a larger product portfolio, increase sales venues, and cross market across Artfest's growing sales channels.

"Larry's vast experience of sports marketing success is an asset to our company. He joins us at a time when our CSD subsidiary is posting double digit quarter-over-quarter revenue growth. We seek to leverage this growth into higher net profits for our company and Larry will play a key role in expanding our sales base as well as introducing new initiatives designed to further ramp revenues for our company," stated Artfest CEO Edward Vakser.

A globally recognized public speaker and visionary in sports marketing, Mr. Castro has been interviewed by leading media outlets including NBC, CBS, ABC, PGA magazine, Parade Magazine and Golf Digest. He is a Professional Golf Fitness Association (PGFA) Master Instructor and has worked with the top 64 players in the world as well as having been the keynote speaker for the PGA of America for the past five years. Mr. Castro has also worked with numerous professional teams in the area of sports performance.

Mr. Castro's sports marketing expertise has contributed to the success of several sports based businesses. As a spokesperson for a sports marketing company, Mr. Castro's efforts contributed to direct marketing sales of $190 million a year for sports performance products. He has built, owned and designed high-end developments including golf resorts, and sports and entertainment facilities for companies including KKR & Co., Hyatt Hotels and Resorts, Hilton Hotels and others. As a marketing advisor to the Celebrity Player's Tour he has raised $3.5 million for the organization. He is the founder of Golf Fitness Magazine, the Performance Lifestyle Channel, and the developer of the Fluid Strength™ Performance Lifestyle System™ training programs used by pro sports teams including the NBA.

Lawrence Castro added, "I look forward to building Artfest's sports and entertainment sales platform into a leading distributor in the global sports marketing industry. There is tremendous opportunity for growth and I am pleased to lead these efforts."

About Artfest International, Inc.

Artfest International, Inc. is a publicly traded Company under the stock symbol "ARTS." Artfest brings together artists, investors, decorators, designers, private collectors and art galleries. Artfest International's corporate site is www.artfestinternational.com. Artfest's subsidiaries are Art Channel, Inc. www.artchannel.tv, and Art Channel Galleries, Inc. www.ArtChannelGalleries.com, and Charity Sports Distributor Inc., www.csdsportsframing.com offering the most exciting Art and Memorabilia products and rewards program in the history of direct sales marketing.

Safe Harbor Statement -- This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual or future results may differ materially from those anticipated depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product opportunities, successful introduction of new products, continued product innovation, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. ARTI does not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law.

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