SOURCE: Artfest International, Inc.

February 12, 2010 07:35 ET

Artfest International, Inc. Posts Animated Children's Video "Rhupert" on YouTube

DALLAS, TX--(Marketwire - February 12, 2010) - Artfest International, Inc. (OTCBB: ARTS), a leading edge arts distribution company, announced it has posted a video clip of its animated children's series "Rhupert" on YouTube's website. The series has started production of the initial 13 episodes featuring its lovable, loyal and elegant ostrich character Rhupert.

Artfest's marketing and distribution strategy for "Rhupert" is to emulate the hugely successful Barney the Dinosaur phenomenon which created approximately $250 million in annual licensing revenues to its owners. The children's book "Little Red Rhupert" recently achieved great success with its launch at Art Channel Galleries and is currently being sold through major retail outlets including Borders® and Amazon.com. Rhupert's image is also being licensed worldwide, setting the stage for a global rollout of the animated series and merchandising. Bill Strother, world-renowned designer and producer, will be working with Artfest International to produce the animated series.

"I'm very excited about the 'Rhupert' series and the revenue that we believe it can generate for Artfest," stated Bill Strother, Artfest International Vice President of Design.

"This is a great video clip that really shows how cute and comical Rhupert really is. I was very impressed when Bill first showed me the clip, and I'm excited to show it to the world as a small preview of what to expect from the adorable 'Rhupert' series," stated Edward Vakser, Artfest International CEO.

To view the "Rhupert" video clip, please visit: www.artfestinternational.com (www.artfestinternational.com/index.php/about-artfest/meet-rhupert) and ­­­­­­ www.youtube.com/watch?v=7ZUNB0G7XXU

About Artfest International, Inc.:

Artfest International, Inc. is a publicly traded Company under the stock symbol "ARTS." Artfest brings together artists, investors, decorators, designers, private collectors and art galleries. Artfest International's corporate site is www.artfestinternational.com. Artfest's subsidiaries are Art Channel, Inc. www.artchannel.tv, and Art Channel Galleries, Inc. www.ArtChannelGalleries.com, offering the most exciting product and rewards program in the history of direct sales marketing.

Safe Harbor Statement -- This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual or future results may differ materially from those anticipated depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product opportunities, successful introduction of new products, continued product innovation, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. ARTS does not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law.

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