SOURCE: Artfest International, Inc.

May 21, 2010 14:12 ET

Artfest International, Inc. and Time Warner Cable in Texas Will Broadcast International Women's Football League's Major Football Rivalry Between Dallas Diamonds and Kansas City Tribe

Time Warner Cable to Distribute Artchannel's First Major Football Game to Texas Customers

DALLAS, TX--(Marketwire - May 21, 2010) - Artfest International, Inc. (OTCBB: ARTS) is pleased to announce that Time Warner Cable and The Texas Channel will be the distribution outlet of Artfest International's "Texas Showdown" program featuring a live broadcast of a International Women's Football League (IWFL) game between the Dallas Diamonds and the Kansas City Tribe on Saturday, May 22, 2010.

Starting at 3 p.m. CDT the live broadcast of the football game will air on Time Warner Cable's Texas Channel. The Texas Channel is available to Time Warner Cable digital customers in Texas on channel 185 in Dallas, channel 888 in Central Texas, San Antonio and the Rio Grande Valley and channel 100 in Corpus Christi. The main sponsors will be Artfest International and Artfest Direct. Artfest will be showcasing its Art and Sports memorabilia. The Dallas Diamonds is a premier women's football team with 4 championship victories in the league for the past several years. Artfest International has been a strong supporter and a sponsor of the Dallas Diamonds as well as the rest of the league. Recently, Artfest sponsored 7 of the Dallas Diamonds' players to go to Switzerland and join Team USA for the International competition.

"We are proud to support and sponsor a premier football team based out of Dallas, Texas. Dallas has always had a huge football tradition and a legacy with 'America's Team,' and now we can add the women's team as a great competitor and contributor to the legend of the sport," stated Angie Tassan, Artfest CMO.

"Artchannel Television, www.artchannel.tv, is extremely excited to produce this groundbreaking event. We already have several IWFL players on our 'Celebrity Signatures' program and this will further our commitment to market and support our Direct Sales division, Artfest Direct, www.artfestdirect.com," exclaimed Bill Strother, Artchannel VP of Productions.

Time Warner Cable owns and manages cable systems connected to approximately 26 million homes in 33 states. The Company has 14.7 million customers for its video, high-speed data and residential telephone services. This includes 13.3 million basic video subscribers and more than 7 million customers who purchase at least two of the Company's primary services. Time Warner Cable operates some of the most technologically advanced and best-clustered cable systems in the country, with nearly 85 percent of the Company's customers located in five geographic regions: New York, Texas, Ohio, the Carolinas and southern California. It is the largest cable provider in the nation's two largest cities, Los Angeles and New York, and the second largest cable operator in the country.

"We are excited to launch our Art Channel on the second largest cable operator in the country," stated Edward Vakser, CEO of Artfest International, Inc. "After the successful launch of our Art Channel in Texas, we plan to expand our Art Channel nationwide by the end of 2010. We are pleased to have formed this relationship as we continue to increase our sales revenues and shareholder value. This football game will showcase the Artchannel's ability to 'tackle' sophisticated events, and produce content for Artfest International and Artfest Direct. "

Artfest International recently filed its notification of late filling for the Company's 1st quarter 10-Q, with the SEC for period ending March 31st, 2010. The notification was due to the growth the Company has experienced over the past year which included the acquisitions of Charity Sports Distributor as well as various events held at Artfest International's 52,000 square foot facility in Dallas, Texas, and direct sales activity through its Art Channel, Inc. and Artfest Direct, Inc. subsidiaries. The Company expects its 10-Q to be filed within the next several days.

About Artfest International, Inc. Artfest International, Inc. brings together artists, investors, decorators, designers, private collectors and art galleries. Artfest International's corporate site is www.artfestinternational.com. Artfest's subsidiaries are Art Channel, Inc. (www.artchannel.tv), and Artfest Direct, Inc. (www.Artfestdirect.com), offering the most exciting product and rewards program in the history of direct sales marketing.

Safe Harbor Statement -- This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual or future results may differ materially from those anticipated depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product opportunities, successful introduction of new products, continued product innovation, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. ARTS does not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law.

Contact Information

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