SOURCE: Artfest International, Inc.

January 08, 2010 08:15 ET

Artfest Launches Art Channel Galleries Direct Sales Network and Adds New Catalog of Branded Sports Products to Be Sold Worldwide

First-of-Its-Kind, Propriety Global Arts Marketing System Projected to Ramp Revenues to Over $100,000,000 in Two Years

DALLAS, TX--(Marketwire - January 8, 2010) - Artfest International, Inc. (OTCBB: ARTS), a leading-edge sports, arts and memorabilia distribution company, announced today the launch of its revolutionary, proprietary direct sales network, ACG.

Artfest has signed a wholesale distribution agreement to include new sports branded products to its ever expanding catalog. The new offering will include more NCAA teams, as well as NBA, NFL, NHL and MLB teams.

"This product catalog will add a lower priced product line in a $10.00 to $500.00 dollar price range, to our ever expanding catalog of pro teams and colleges. We will have expanded offerings in teams such as LSU, OSU, TX A&M, OU and UT as well as MLB teams from Yankees to Texas Rangers. We have also expanded our NFL offering to include Green Bay, Chicago Bears, Vikings, New Orleans Saints, NY Giants, Jets, SD Chargers, Colts and Steelers," stated Angie Tassan, Artfet's CMO and Multimedia Manager.

"Deploying a highly effective, Internet and multi-media based network marketing system in our new call center, is the best way to place products into the marketplace. Our proprietary software enables arts and memorabilia distributors to become re-sellers of our branded products, significantly expanding our global marketing reach at minimal cost to Artfest, while creating secondary income streams for arts and memorabilia enthusiasts," stated Edward Vakser, CEO and Chairman of Artfest International.

Based on the direct marketing performance of companies including Herbalife, Mary Kay, Avon, and Home Interiors, Inc., Artfest anticipates its current membership of 1,000, acquired during beta-testing of its proprietary system, will increase to over 2,000 by the end of the first quarter of 2010. The company expects membership will eventually grow to 20,000 by the end of 2010. With estimated per-member revenues of $6,700 per year, Artfest projects annual revenues of approximately $60,000,000 to $100,000,000 million by the end of 2010 from its Art Channel Galleries segment, (ACG).

Membership growth will be fueled by Artfest's newly designed call center using traditional direct marketing methods in conjunction with other multi-media drivers including Artfest TV, the company's syndicated TV program, Artfest Auctions, online art auctions, Artfest Galleries, the company's up and coming brick and mortar galleries, as well as CSD Sports, Artfest's sports and memorabilia distribution subsidiary.

"Currently we have over 2100 share holders according to DTC, and over 65,000,000 shares issued and outstanding, with a very strong volume and liquidity in the market place. We hope to increase our market awareness and as more members join our distributor base, we feel that it would also create a loyal shareholder base who understands the opportunity presented with our company," stated Randy Jacobs, Artfest Member relations.

"Artfest's improved software makes the sales process as easy as possible for members. We believe that people who are drawn to our website through Artfest TV, Artfest Auctions, Artfest Galleries and CSD Sports will want to join our community when they see this automated, turn-key business solution with incredible rewards in their reach," added Angie Tassan, Artfest Chief Marketing Officer and Multimedia Supervisor.

Art Channel Galleries' new fully automated, self-replicating website features full back office support including a merchant account, just-in-time inventory and fulfillment allows members to work smarter, not harder, while providing Artfest quality control and operational efficiencies.

The proprietary software system enables members to set up their own fine art and collectibles business with minimal effort. Upon joining, members have access to a personalized automated website, self-replicating galleries and a simplified authenticated delivery system so they can begin to buy, sell, and trade art. In addition, the software provides sales training and presentations for members to familiarize themselves with sales techniques and processes.

Members receive commissions from individual sales and from each new member they enroll in the program. Artfest distinguishes itself from other direct sales companies through not only its proprietary system's unprecedented ease-of-use but also the innovative and revolutionary compensation plan. This in turn breeds member loyalty, boosts member morale and overall marks a considerable advancement for the company in the sports and fine art direct sales business. For more information, please visit

"We launched this new upgrade in anticipation of our new CFO joining our company and taking a leadership role in our Network Marketing Sales Division, Art Channel Galleries," explains Shirley Casavant, new members development and sales.

About Artfest International Inc.

Artfest International, Inc. is a publicly traded company under the symbol "ARTS." Artfest connects artists, investors, decorators, designers and private collectors and galleries. Artfest's corporate website is ( Artfest owns the subsidiaries Art Channel, Inc. (, and Art Channel Galleries, Inc. ( offering the most exciting product and rewards program in the history of the network marketing and direct-sales industry (DSA). Other subsidiaries include Charity Sports Distributors, Inc. ( and Luxor International (

Safe Harbor Statement -- This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual or future results may differ materially from those anticipated depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product opportunities, successful introduction of new products, continued product innovation, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. ARTS does not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law.

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